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Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

1. Northern Trail Outfitters' employees are NOT receiving emails because the messages are being blocked by Spam filters.
How could the Marketing Cloud admin address this issue?

A) Import employee email addresses into All Subscribers with an "Active status
B) Ask employees to use personal email addresses instead of corporate email addresses
C) Provide the IT team a list of relevant IP Addresses to whitelist in their spam filter
D) Ensure employees have opted in to the test email list or data extension

2. Northern Trail Outfitters (NTO) Is building a journey which randomly sends five different versions of an initial welcome email to new subscribers; however, subscribers receive the same follow-up email two weeks later. To improve maintainability of their email content, NTO wants to use five completely different emails, rather than having one email with dynamic content.
Which activity would allow them to build the journey with the fewest activities possible?

A) Einstein STO
B) Wait Until Date
C) Engagement Split
D) Join

3. A Marketing Cloud admin wants to append an Urchin Tracking Module (UTM) variable String to links in emails.
Which functionality would allow this?

A) Web and Mobile Analytics
B) Personalization Builder
C) Parameter Manager
D) Advertising Studio

4. To prevent retention of stagnant data, Northern Trail Outfitters wants any inactive data stored in data extensions to be cleared after 12 months.
What action should be taken?

A) Apply a Row Based Retention to each data extension as it is created, set to 12 months
B) Set inactive data to be automatically cleared after one year, but is recoverable
C) Configure the business unit data retention setting to 12 months
D) Configure the Enterprise-wide default retention to one year

5. Northern Trail Outfitters wants to set up their Send Log data extension Which three considerations should be made for long term success?
Choose 3 answers

A) Log attribute data necessary for auditing communications
B) Log all variable data captured in emails at send time
C) Add custom fields not included in the Send Log Template
D) Apply an appropriately-scoped Data Retention period
E) Set the period to a fixed date in the Data Retention Policy

Solutions: