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Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

1. A Marketing Cloud admin is asked to add a set of four tracking parameters automatically to all the links in an email sent via email studio.
Which solution should the admin suggest?

A) Marketing Cloud Connect
B) Google Analytics 360
C) Web Analytics Connector
D) AMP script for Marketing Cloud

2. A customer is developing a new eCommerce section of their website and plans to leverage transactional data in customer journeys.
Which two Marketing Cloud features will support this effort?
Choose 2 answers

A) Data Designer
B) Content Builder
C) Cloud Pages
D) Web Analytics Connector

3. A Marketing Cloud admin is asked by the marketing team to ensure a default Header and Footer be added to emails.
Where under Setup could this be created?

A) Emails Studio Settings
B) Campaign Settings
C) Account Settings
D) Content Builder Settings

4. NTO wants to copy journeys across business units.
What could be used to replicate journey structure so it can be easily recreated in another account?

A) Journey Templates
B) Journey Extracts
C) Copy activities
D) Deployment Manager

5. A Marketing Cloud admin wants to append an Urchin Tracking Module (UTM) variable string to links in all emails.
What functionality would allow this?

A) Use Web and Mobile Analytics.
B) Link a Google Analytics Account.
C) Configure Parameter Manager.

Solutions: