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Salesforce Certified Marketing Cloud Email Specialist Sample Questions:

1. The data team at Northern Trail Outfitters (NTO) has configured a data extension that contains all customer transactions within the last 90 days. NTO'smarketing team would like to target customers who have purchased a camping tent or foldout camper in the last week; however, for this campaign, they would like to exclude anyone who has a 'silver status.
Which three tools should be used to segment this data?

A) SQL Query, Decision Split, Data Designer
B) Journey Builder Entry Source, Filter Definition, Segment Builder
C) SQL Query, Filter Definition, Journey Builder Entry Source

2. Northern Trail Outfitters (NTO) wants to add automation to its email marketing. Which automation should NTO create as a good first step?

A) An automation that deletes old data extensions, emails, and reports
B) An automation that Imports subscriber data regularly and updates key data extensions
C) An automation that contains several recurring emails and decisioning points

3. Northern Trail Outfitters (NTO) released a clever promotional video that went viral.
Subsequently, the company acquired a large number of email leads at the last trade show.
NTO wants to send a welcome email with a coupon directing recipients to its website.
Which configuration should help with limiting a spike in volume to the website?

A) Send Throttle
B) Sender Authentication Package
C) Web Collect Sign-Up Form

4. A marketing manager has created a global template at the top levelto control branding standards and make updates easy. The template needs to be used company-wide across all business units.
How should the manager configure the template once it's moved to the shared folder to ensure it remains on-brand?

A) Make a copy in each business unit to allow local edits.
B) Select the EditGlobally permission option.
C) Select the View and Send permission option.

5. A marketer for Northern Trail Outfitters needs to automatically refresh a filtered data extensionprior to sending a daily email.
What would a marketer do to automatically refresh a filtered data extension on a scheduled basis?

A) Activate Journey Builder to refresh the data extension.
B) Use a Filter Activity in Automation Studio.
C) Configure the Send Activity to automate the refresh.

Solutions: