Salesforce Certified Marketing Cloud Engagement Administrator (MCE-Admn-201) Free Practice Test

Question 1

A Marketing Cloud admin runs the Contacts Counts report and sees there are currently 500,000 contacts in their account. They have a total of 300,000 email subscribers, 200,000 synchronized contacts, and 75,000 mobile subscribers.
Why would the total contact count be less than the total number of contacts from all data sources?

A. Only active email subscriber is counted.

B. There are overlapping contacts in each of the channel

C. Mobile subscribers are not counted as contacts.

D. Synchronized contacts are only counted after sending

Correct Answer: B

Explanation: Only visible for TestSimulate members. You can sign-up / login (it's free).

Question 2

What does Marketing Cloud authenticate when a user logs in through the user interface?

A. If the user is an API User on their record

B. If the user is logging in from a whitelisted IP address

C. If the user is assigned a role in the parent business unit

D. If the user has login hours enabled on their profile

Correct Answer: B

Explanation: Only visible for TestSimulate members. You can sign-up / login (it's free).

Question 3

A customer is interested in designing a solution to ensure that subscribers only receive categories of emails that they want to receive. The built-in subscription center will be used as part of the solution.
Which feature should be utilized to make this happen?

A. Subscriber Keys

B. Publication Lists

C. Send Logging

D. Profile Center

Correct Answer: B

Explanation: Only visible for TestSimulate members. You can sign-up / login (it's free).

Question 4

Northern Trail Outfitters (NTO) Is building a journey which randomly sends five different versions of an initial welcome email to new subscribers; however, subscribers receive the same follow-up email two weeks later. To improve maintainability of their email content, NTO wants to use five completely different emails, rather than having one email with dynamic content.
Which activity would allow them to build the journey with the fewest activities possible?

A. Einstein STO

B. Wait Until Date

C. Engagement Split

D. Join

Correct Answer: C

Explanation: Only visible for TestSimulate members. You can sign-up / login (it's free).

Question 5

A Marketing manager requests to receive an email, once a week, with high-level metrics in a standard format. Specifically, the manager wants to know how many emails were sent in the last week.
What location and activity would allow the Marketing Cloud admin to complete the request?

A. Analytics Builder: Select the "Account Send Summary" in Reports and schedule a weekly report to be sent.

B. Email Studio: Select "Account Send Summary" in Tracking Reports and schedule a weekly report to be sent.

C. Automation Studio: Create a Report Activity to run every seven days.

D. Automation studio: Create a Query Activity to query data from the "Sent" Data view, then use an Email activity to activate the sending of the data.

Correct Answer: A

Explanation: Only visible for TestSimulate members. You can sign-up / login (it's free).

Question 6

Northern Trail Outfitters placed an encrypted file on their Marketing Cloud SFTP for import into a data extension. They are using a file transfer Activity to decrypt the file.
What would the decrypted data be after the File Transfer Activity completes?

A. Original SFTP folder

B. Safehouse

C. Selected SFTP folder

D. Target Data Extension

Correct Answer: B

Explanation: Only visible for TestSimulate members. You can sign-up / login (it's free).

Question 7

A Marketing Cloud admin at Northern Trail Outfitters (NTO) is exploring whether they need to separate their brands into separate business units.
When should the admin create separate business units for each of NTO's brands?

A. A new sender profile is needed for sending transactional emails.

B. Brand-specific private domains are required for images and links.

C. Multiple FTP users must be accommodated.

Correct Answer: B

Question 8

Northern Trail Outfitters (NTO) wants to implement a drip campaign to its highest -value outdoor sports customers. NTO is including a deep product discount and wants to limit the audience to not only its best customers, but also those customers most likely to respond.
Which three criteria should the customer use to create an audience for this campaign?
Choose 3 answers

A. Lifetime Purchase Value

B. Conversion Rate

C. Last Purchase Date

D. Ages in Household

E. Proximity to Store

Correct Answer: A,B,C

Explanation: Only visible for TestSimulate members. You can sign-up / login (it's free).

Question 9

Northern Trail Outfitters (NTO) experienced a 24-hour website outage beginning on a peak shopping day. As a result, a number of logged-in customers' shopping sessions were disrupted. When the site is back online, the retailer would like to encourage those shoppers to return to the site and continue their shopping.
What action should NTO take?

A. Do not send an email, as outage may have increased negative sentiment, resulting in unsubscribes.

B. Create and send an apology email that includes a discount for a future purchase to all customers

C. Create a user-initiated message to logged-in customers to send once the website is restored.

D. Import a file of logged-in customers into NTO's existing Abandoned Cart journey in Journey Builder.

Correct Answer: B

Explanation: Only visible for TestSimulate members. You can sign-up / login (it's free).

Question 10

A marketing Cloud admin wants to ensure sensitive information needed for email sends is NOT imported and stored in Marketing cloud. What solution should they implement?

A. Transparent Data Encryption

B. Tokenized Sending

C. Field level Encryption

D. Key Management

Correct Answer: B

Explanation: Only visible for TestSimulate members. You can sign-up / login (it's free).

Question 11

A Contact Delete request has been processed for subscribers who have been sent to previously in a Northern Trail Outfitters account, the action did NOT target all contacts in their account and significant number of contacts which have been sent to remain, Which two data would still exist in the account? Choose 2 answers

A. Contact data in sendable data extensions

B. Contact-specific data at the job level

C. General tracking data at the job level

D. Contact data in non-sendable extensions

Correct Answer: A,C

Explanation: Only visible for TestSimulate members. You can sign-up / login (it's free).

Question 12

A new employee is hired into the role of marketing analyst. This user should have access to all tracking data in Marketing Cloud, but no access to any send activities.
Which two default User Roles should be applied to this new user which provides this access to all channels, keeping the principle of least privilege in mind?

A. Analyst and Marketing Cloud Viewer

B. Content Creator and Marketing Cloud Viewer

C. Data Manager and Analyst

Correct Answer: A

Explanation: Only visible for TestSimulate members. You can sign-up / login (it's free).

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Salesforce Certified Marketing Cloud Engagement Administrator (MCE-Admn-201) Free Practice Test