Salesforce Certified Marketing Cloud Email Specialist (MC-202) Free Practice Test

Question 1

The marketing team wants to target subscribers with a 'think you' offer for all subscribers who have opened an email in the past year.
Which tool should they use to identify the subscribers to send to?

A. _Open data view

B. Tracking Data Extract

C. Total Opens measure

Correct Answer: A

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Question 2

Northern Trail Outfitters (NTO) wants to simplify a journey that has a decision split prior to every email send to remove certain subscribers from the journey.
What should NTO do to simplify the journey?

A. Use the Update Contact a:

B. A Utilize exit criteria for thejourney.

C. Ensure the Contact entry mode is No re-entry

Correct Answer: B

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Question 3

An email marketer is creating an email to promote the new Northern trail Outfitters mobile app.
Which text should be used for the call-to-action button to drive the most engagement?

A. Download out new mobile app here

B. Out new mobile app

C. Download now

Correct Answer: C

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Question 4

Northern trail Outfitters recently purchasedstock art to be used within its emails. However, given the sheer amount of content, locating images for specific campaigns proves to be difficult.
Which solution should make locating appropriate images easier?

A. Select categories and content type from the import dropdown when importing images.

B. Configure Eastern Content Tagging to automatically tag stock art.

C. Import a metadata tag index for the stock art so the images are searchable

Correct Answer: C

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Question 5

Northern Trail Outfitters wants multiple business units to access the same data extension within its Enterprise
2.0 account.
Where should the data extension reside to achieve this goal?

A. In the Data Extensions folder with sharing enabled

B. In the Shared Data Extensions folder

C. In the Synchronized Data Extensions folder

Correct Answer: B

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Question 6

The marketing team at Northern Trail Outfitters is concerned about its email deliverability rates over the last three months.
Which remediation tactic should be used to improve deliverability?

A. Increase the frequency of email sending to boost engagement.

B. Scale back sending for specific ISPs until the issue subsides.

C. Broaden segmentation criteria to reach more diverse audiences.

Correct Answer: B

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Question 7

Northern Trail Outfitters wants to ensure that the Email Address field value is not duplicated in a data extension.
What should a marketer do to ensure the Email Address field values are unique?

A. Use Email Address as Subscriber Key.

B. Select 'Deduplicate by Email' checkbox.

C. Mark the field as the Primary Key.

Correct Answer: C

Explanation: Only visible for TestSimulate members. You can sign-up / login (it's free).

Question 8

Northern Trail Outfitters (NTO) receives a daily file drop of customers who have made recent purchases.
NTO would like to send out a thank you email the first time they Show up in the file drop.
How should Journey Builder be configured to meet this requirement?

A. Configure Journey Email Send to dedupe on email address.

B. Configure Journey Settings to 'allow no re-entry.

C. Configure Journey Entry Event to 'allow no re-entry.'

Correct Answer: C

Explanation: Only visible for TestSimulate members. You can sign-up / login (it's free).

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Salesforce Certified Marketing Cloud Email Specialist (MC-202) Free Practice Test