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Salesforce Certified Marketing Cloud Email Specialist Sample Questions:

1. Leadership at Northern Trail Outfitters wants to see a dashboard showing the success rate of customers that have beenthrough a Welcome Series Journey in the last 7 days.
Where should they find this dashboard?

A) Journey Builder - Journey History
B) Datorama Reports - Journey Performance
C) Reports - Journey Engagement

2. A marketer wants to better organize their assets in Marketing Cloud. What should they do to improve searching and filtering in Content Builder?

A) Add assets to folders upon creation.
B) Add a description to each asset upon creation.
C) Add descriptive tags to each asset upon creation.

3. Northern Trail Outfitters (NTO) is launching a post-purchase campaign that email customers to ask for feedback on their most recent shopping experience.
What should the NTO marketing team include in the email design to encourage a high response rate?

A) An all-to-action button that links to the feedback form
B) A Salesforce Survey block called in by an AMP script function
C) An Interactive Email Form that links to a confirmation page

4. Northern Trail Outfitters (NTO) wants to add automation to its email marketing. Which automation should NTO create as a good first step?

A) An automation that deletes old data extensions, emails, and reports
B) An automation that Imports subscriber data regularly and updates key data extensions
C) An automation that contains several recurring emails and decisioning points

5. Northern Trail Outfitters (NTO) released a clever promotional video that went viral.
Subsequently, the company acquired a large number of email leads at the last trade show.
NTO wants to send a welcome email with a coupon directing recipients to its website.
Which configuration should help with limiting a spike in volume to the website?

A) Send Throttle
B) Sender Authentication Package
C) Web Collect Sign-Up Form

Solutions: