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Salesforce Media Cloud Consultant Sample Questions:

1. A consultant working on the implementaion of media cloud for publishing company has been asked by an IT Manger at the publishing company to better understand the structure of media cloud data model. How should the consultant describe the characteristics of media cloud data model?

A) it is composed of custom and standard objects.
B) it is composed exlusively of standard objects
C) it is composed exclusively of custom objects
D) it is composed of custom objects with no extensions.

2. Why would a consultant integrate media cloud advertising sales management (ASM) with a programming server?

A) to provide third-party impression numbers for actual delivery
B) to create digital ad campaigns with guaranteed impressions
C) to retrieve actual impressions delivered by date and advertiser
D) to set the priority for ads to be served based on advertiser category and competitive exlusion rules

3. A large media company is using salesforce industries to model digital advertising products. These products have a common set of characteristics. Which pair of media cloud items would a product manager use to most efficiently create the products for the sales users to sell?

A) use a standalone product and add attributes
B) use an object type and assign attributes
C) clone an existing ad product and assign attributes
D) use a product family for those products

4. A consultant is asked to help design a solution which could aid a company is expanding their reach into the small and medium business segment. This has traditionally been a challenge for a company in the direct-sales channel because the small and medium business greatly outnumber the sales team. What should the consultant do in the design to allow for advertisers/Agency to self-service their media plans?

A) build an experience cloud with the customer service template for the advertiser to navigate the product catalog and configure the products in the site
B) set up a public user, which anyone can use to create their own media plan, and provide their company information in the record detail
C) leverage the advertising sales management self-care feature so that approved advertiser/agency can access an experience cloud portal where they can create and track their media plans
D) set up web-to-lead and have the advertiser/agency submit their media plan through a website so the sales team can later take ownership of the record and follow up to finalize the media plan.

5. AB2B advertising publishing company wants to start advertising sales managment components migration from the source org to the target org. Which two tools can they use to migrate advertising sales management components?

A) IDX workbench
B) unmanged packages
C) IDX build tool
D) change sets

Solutions: