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IBM Cognos Business Intelligence Sales Mastery Test v2 Sample Questions:

1. A potential customer is looking for a way to explore the data to determine why product sales are rising in one region but falling in another.
Which type of analysis in IBM Cognos BI best meets this requirement?

A) Scenario modeling
B) Statistics and predictive analytics
C) Analytical reporting and drilling
D) Slice-and-dice and trending

2. Which statement should a sales representative listen for when positioning IBM Cognos BI to an executive in sales or marketing?

A) We are forced to be reactive, not proactive, to critical business situations.
B) It is difficult to see into the overall performance of the supply chain.
C) New BI solutions are difficult to integrate with existing systems.
D) We do not have the relevant data to make decisions on recruitment.

3. Which organization is the best prospect for IBM Cognos 8 BI?

A) A law firm with 75 employees
B) A manufacturing company with 2000 employees
C) A restaurant chain with 500 employees
D) A retail company with 250 employees

4. A professional report author in the IT department has difficulty scaling reports to meet the needs of various user types across the business.
Which feature of IBM Cognos BI would be most helpful to this author?

A) Environment-neutral platform.
B) Common business model across data sources.
C) Flexible one-to-many prompted reports or ability to create ad-hoc reports.
D) Modern SOA architecture.

5. A current IBM Cognos BI customer wants to add scenario modeling and forecasting capabilities to their environment. Many of their business users prefer to work in Microsoft Excel.
Which product should the sales representative recommend?

A) IBM SPSS
B) IBM OpenPages
C) IBM Cognos Controller
D) IBM Cognos TM1

Solutions: