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IBM Unica Enterprise Campaign Technical Mastery Test V1 Sample Questions:

1. What two processes are considered contact processes in Unica Campaign?

A) Call List and Extract
B) Snapshot and Extract
C) Mail List and Snapshot
D) Call List and Mail List

2. What system tables in the Unica Campaign database capture data about offers/treatments assigned to customers and also capture when the offers/treatments were assigned and output?

A) Response History
B) Attribute History
C) Contact History
D) Offer History

3. In Unica Campaign, how does response history relate to audience levels?

A) The only relationship is through the contact history.
B) The response history tables reference the audience tables.
C) Each audience level has its own related response history table in the database.
D) There is no relationship between the two.

4. Which Unica Campaign object(s) has no naming restrictions, for instance, using special characters like ? or >?

A) All of the above.
B) Offer templates
C) Audience levels not including audience level field names.
D) Custom attribute display names not including custom attribute internal names.

5. Which Unica Campaign process defines the criteria to locate a set or group, such as a list of customers, from a customer's marketing data?

A) Select
B) Sample
C) Merge
D) Audience

Solutions: