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IBM Cognos Business Intelligence Sales Mastery Test v2 Sample Questions:

1. What is the purpose of scorecarding in IBM Cognos BI?

A) To enable collaboration between users and communities.
B) To provide guided exploration across multiple dimensions of information.
C) To compare metric values to a benchmark or target.
D) To identify the impacts of scenarios across different areas of the business.

2. What is a key question to ask an IT manager when selling IBM Cognos BI?

A) Do you currently rely on spreadsheets for reporting?
B) Can you describe how you analyze information to make decisions?
C) How long do quarterly budgeting and forecasting processes take?
D) Do you have a difficult time meeting the needs around information requests?

3. Which type of analysis in IBM Cognos BI is sufficient for most users and should be introduced into every deal to sell more seats?

A) Scenario modeling
B) Statistics and predictive analytics
C) Analytical reporting and drilling
D) Slice-and-dice and trending

4. What is the main purpose of ad hoc reports in IBM Cognos BI?

A) To provide an easy and simple way to create a report and interact with it.
B) To deliver stakeholders a personalized experience based on a single report authored by IT.
C) To provide a detailed view of the financial health across the business.
D) To provide a point in time picture of performance based on an operational database.

5. According to Gartner's 2011 Magic Quadrant, which competitor of IBM Cognos is NOT in the leaders quadrant?

A) Oracle
B) LogiXML
C) QlikTek
D) MicroStrategy

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