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Google Search Advertising Advanced Exam Practice Test Sample Questions:

1. Martha has created two ads through Google AdWords. Both ads show that they are eligible, but one ad has the message 'Bid is below the first page bid estimate' and a value for the bid. Which one of the following is an improvement Martha should try, to optimize her ads?

A) Change her ad to an image ad
B) Increase the ad's cost per click bid
C) Change the destination URL of her ad
D) Increase the ad's cost per impression bid

2. You are a Google AdWords consultant for your company and you'd like to do conversion tracking.
How do you participate in the Google AdWords conversion tracking?

A) You must add the Google AdWords conversion tracking code to your website's HTML code.
B) You'll compare your Google AdWords traffic to your site with the number of sales, signups, or other conversion targets, to determine your conversions.
C) Through your Google AdWords account you'll choose Reporting, Edit Settings, and then check Customize tracking indicator.
D) Through Google AdWords you'll enable conversion tracking through your Home tab and Track Conversions.

3. When a Google AdWords user targets a language for his business, there are three choices as part of the targeting. Which of the following is NOT a language targeting choice in Google AdWords?

A) Multiple languages
B) Domain origination
C) Combine with location targeting
D) Single language

4. You are a Google AdWords consultant for several clients in your city. One of your clients has asked you to create a report for them that will show where their ads have appeared in the Google Content Network. What report will you create for this client?

A) Placement Performance Report
B) Reach and Frequency Report
C) Geographic Performance Report
D) URL Performance Report

5. John has started a new business that sells bumper stickers online. His primary advertising focus is branding his business name, and getting as much exposure as possible on the Internet. John has hired you to help him manage his Google advertising. Based on what you know so far, what approach would you recommend to John?

A) SEO for good web content
B) PPC models
C) CPM models
D) SEM based on web content

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