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Google Reporting and Analysis Exam Practice Test Sample Questions:

1. Kelly has four ad groups for her consulting business and she's hired you to help her with her Google AdWords organization. One of the first things you recommend to Kelly is to remove duplicate keywords across the ad groups. Why have you asked Kelly to do this?

A) Duplicate keywords across the ad groups make the cost-per-click higher.
B) Duplicate keywords across the ad groups aren't effective as Google will only show one ad peradvertiser.
C) Duplicate keywords across the ad groups will cause her ads to appear twice (or more) in searchresults.
D) Duplicate keywords across the ad groups will double (if not more) her advertising costs.

2. Chris has recently started a Google AdWords campaign and he would like to include the conversion tracking option. You advise Chris that it may take some time to see an accurate count for the conversions based on the Google AdWords ad. How long does Google consider a conversion after a click on Chris' Google AdWords ad?

A) 10 days
B) 7 days
C) 60 days
D) 30 days

3. Frank is a Google AdWords consultant for his client that has been running Google AdWords advertisements for several years. The client would like Frank to generate a comprehensive report of his Google AdWords performance. How far back in Google AdWords history can Frank go with the Google AdWords Reports Center to create a historical report for his client?

A) Years
B) 12 weeks
C) 6 months
D) 30 days

4. Mark is configured Google Analytics for his blog. Mark does not sell any products on his blog as he uses it to market his public speaking business. Mark would, however, like to assign a dollar value for customers that complete the 'contact me' field on his website to track return on investment for the marketing he has done to bring people to the site. If Mark considers each lead worth $50 what field in the configuration of the goals in Google Analytics would Mark add the $50 value to?

A) Mark can simply enter $25 in the 'goal value' field in the Google Analytics configuration of the goal he has created for the 'contact me' form on his website.
B) Mark does not have an e-commerce enabled website he would not be able to track dollar amounts through Google Analytics.
C) Mark does not have an e-commerce enabled website but he can enter 25 in the "goal completion" field and know the points are actually $25 towards his ROI.
D) Mark can enter 2500 in the 'metric goal' field in the Google Analytics configuration and then choose "dollars" in the currency value.

5. You are trying to determine the return on investment for a Google AdWords campaign for a client. Which of the following is the correct formula for finding the return on investment for Google AdWords?

A) (Revenue from sales - Advertising costs)/Revenue from Sales
B) (Revenue from sales - Advertising costs)/Advertising costs
C) (Revenue from sales - Advertising costs)/Duration of Ad
D) (Revenue from sales - Advertising costs)

Solutions: