Google Search Advertising Advanced Exam Practice Test (adwords-search) Free Practice Test

Question 1

Which of the following matches eliminates the searched phrases?

A. Exact match

B. Phrase match

C. Broad match

D. Negative match

Correct Answer: D

Question 2

Placements are the locations on the Google Content Network where an ad can appear. What targeting features are offered by AdWords to target ads to the placements?
Each correct answer represents a complete solution. Choose all that apply.

A. Excluded placements

B. Manual placements

C. Managed placements

D. Automatic placements

Correct Answer: A,C,D

Question 3

Doug is managing a Google AdWords for a golf course. His client informs Doug that he no longer wants the Google AdWords to appear anywhere other than the Google Search and Search Partners. How can Doug edit this ad to appear only in Google Search?

A. Pause the current ad, remove the ad from the Google Network group, and only select Google Search results, then start the ad again.

B. Open the ad page and then choose the Settings tab to edit where the ad will appear.

C. Open the campaign page and then choose Search Listings to edit where the ad will appear.

D. Open the campaign page and then choose the Settings tab to edit where the ad will appear .

Correct Answer: D

Question 4

You are investigating Google AdWords double-serving policy for a client. You learn that Google AdWords doesn't allow multiple ads from the same client, based on duplicate keywords. You also learn that individuals advertising for themselves, or for their own businesses, may only have a single AdWords account. Does Google have any exceptions for the number of AdWords account a person can manage?

A. Yes, if you have two or more products to sell from the same domain, you can manage one Google AdWords account for each product.

B. No. All Google AdWords participants can have just one Google AdWords account.

C. Yes, if you use a My Client Center account, you may have multiple accounts.

D. Yes, if you have two or more landing sites on different domains, you can manage one Google AdWords account for each domain.

Correct Answer: C

Question 5

Henry has created an ad for a sales event at his business. His headline reads 'Huge Sales Event!!!' and his content for the ad reads 'All Cars and Trucks are on Sale This Weekend!' What problems will Google AdWords have with this ad, based on this headline and content?

A. Henry can only have one exclamation point per line.

B. Henry can only have one exclamation point.

C. Henry cannot use upper case letters in the content area.

D. Henry cannot advertise cars in Google AdWords.

Correct Answer: B

Question 6

Jeffery is creating a text ad for his web-based business and he's hired you to help him create and manage the Google AdWords campaign. As a consultant, you've advised Jeffery to emphasize the uniqueness of his business and to incorporate keywords into the ad. Jeffery asks why he can't add more text to his advertisement to talk about his business. How many characters is Jeffery allowed for the ad text?

A. 70 characters

B. 35 characters

C. 25 characters

D. 100 characters

Correct Answer: A

Question 7

You manage six accounts through My Client Center. You have just hired an assistant to help manage the accounts, and you want her to manage three of the six accounts. Which of the following procedures describes the correct process to allow your assistant to manage the three accounts, while still retaining access to all of the accounts?

A. You'll unlink the three accounts from your MC Your assistant will create a MCC and link to the three accounts. You'll then link your account to your assistant's MC

B. You'll unlink the three accounts from your MCC. Your assistant will create a MCC and link to the three accounts. You'll then link your assistant's MCC to your MCC.

C. You'll unlink the three accounts from your MCC. Your assistant will create a MCC and link to the three accounts.

D. You cannot retain access to all the accounts and simultaneously assign your assistant three of the six accounts.

Correct Answer: B

Question 8

Wendy manages ten Google AdWords accounts for her clients. She would like to organize her billing so that she makes one payment for the clients account rather than ten individual payments, i.e., one for each client she manages. What approach should Wendy follow in this instance?

A. Google recommends that Wendy enroll in the Manager Defined Spend.

B. Google recommends that Wendy move her accounts into the My Client Center with her cred it card.

C. Google recommends that Wendy subscribe to the Manager Order-level monthly invoice.

D. Google does not allow multiple accounts to be billed to one invoice.

Correct Answer: A

Question 9

Which of the following is used by Google to retrieve information?

A. IRC server

B. News server

C. Doc server

D. FTP server

Correct Answer: C

Question 10

Sam has created a Google AdWords advertisement for his consignment clothing store in San Francisco. Sam wants to make certain that his ad catches people's attention. Which of the following examples would be permissible for Google AdWords policies?

A. Newly Used Clothes!

B. New 2U Clothes

C. Best Clothes!

D. G-o-o-d-c-l-o-t-h-e-s

Correct Answer: A

Question 11

Martha has created two ads through Google AdWords. Both ads show that they are eligible, but one ad has the message 'Bid is below the first page bid estimate' and a value for the bid. Which one of the following is an improvement Martha should try, to optimize her ads?

A. Change her ad to an image ad

B. Increase the ad's cost per click bid

C. Change the destination URL of her ad

D. Increase the ad's cost per impression bid

Correct Answer: B

Question 12

You are managing a Google AdWords campaign for your company and your manager, Beth, is meeting with you about the campaign. Beth would like to start using video ads as part of the online marketing effort. She's hired a studio to create some ads featuring some of the products your company sells. Beth wants to keep costs at a minimum so she wants you to use the CPM pricing for the video ads. Which one of the following statements best describes an issue you'll need to resolve for video ads based on this information?

A. There is a problem here - the CPM method charges for the opening image, even if the video isn't played.

B. There's no problem here - by using the CPM method your company will only pay when the advertisement is watched.

C. There's no problem here - this is a great plan to share product information and keep prices low.

D. There is a problem here - video ads don't use the CPM method, only the CPC method.

Correct Answer: A

Question 13

Fred is helping a client to create ads for Google AdWords. Fred stresses to the client that they should not only identify keywords for the client's search, but also use the keyword in the Google AdWords display text. Why is this a good thing to do for Google AdWords?

A. By using the keyword in the ad text Google will cause the ad to move to the top of the search list, when a user searches for that exact keyword.

B. By using the keyword in the ad text Google will cause the keyword to appear in bold in the ad, when a user searches for that exact keyword.

C. By using the keyword in the ad text Google will lower the CPC per ad, when a user searches for that exact keyword.

D. By using the keyword in the ad text Google will give the ad a higher ranking, when a user searches for that exact keyword.

Correct Answer: B

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Google Search Advertising Advanced Exam Practice Test (adwords-search) Free Practice Test