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Google Search Advertising Advanced Exam Practice Test Sample Questions:

1. Google recommends that image advertisers should capture people's attention right away.
According to Google, what's the time limit an advertiser has, to capture a person's attention span?

A) One minute
B) One second
C) Three seconds
D) Ten seconds

2. You are managing a Google AdWords campaign for your company and your manager, Beth, is meeting with you about the campaign. Beth would like to start using video ads as part of the online marketing effort. She's hired a studio to create some ads featuring some of the products your company sells. Beth wants to keep costs at a minimum so she wants you to use the CPM pricing for the video ads. Which one of the following statements best describes an issue you'll need to resolve for video ads based on this information?

A) There is a problem here - the CPM method charges for the opening image, even if the video isn't played.
B) There's no problem here - by using the CPM method your company will only pay when the advertisement is watched.
C) There's no problem here - this is a great plan to share product information and keep prices low.
D) There is a problem here - video ads don't use the CPM method, only the CPC method.

3. Which of the following allows you to prevent an ad from appearing in relation to certain phrases, or exact matches?

A) Exact match
B) Broad match
C) Embedded match
D) Negative match

4. Google currently supports four different mobile markup languages for mobile ads. Which one of the following is NOT a mobile markup language that Google supports?

A) SyncML (Open Mobile Alliance)
B) Chtml (imode, etc)
C) Xhtml (WAP 2.0)
D) Wml (WAP 1.x)

5. Which of the following is used to describe the return on investment for Google AdWords
campaigns?

A) Return on Ad Spend
B) Return on keyword spend
C) Return on bounce rate
D) Return on Ad Investment

Solutions: