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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

1. LenoxSoft's IT manager refuses to implement email authentication. The marketing entries so the company can successfully send emails from their Marketing Cloud Account Engagement account.
Which two benefits of email authentication should be discussed with the IT manag Choose 2 answers

A) Authentication increases deliverability rates of emails sent through Marketing Cloud Account Engagement.
B) Authentication provides legal protection against email abuse complaints.
C) Authentication ensures the company's sending IP will not appear on blocklists.
D) Authentication proves Marketing Cloud Account Engagement is a legitimate sender of LenoxSoft's emails.

2. LenoxSoft wants to ensure that prospects who meet the following criteria are assigned to one of the five users.
In a round robin fashion:
* Completed the "Product Interest" form
* A score higher than 100
* A grade higher than a C
* Is a member of the "Target Account" list
What should LenoxSoft use to accomplish this business requirement?

A) Form completion action and user group
B) Form completion action and user queue
C) Automation rule and user group
D) Automation rule and user queue

3. Which are true about Engagement Program

A) When no new prospects are added to or processed in a program for 365 days, it becomes inactive
B) A single rule step can evaluate up to five conditions
C) When merged prospects are members of the same engagement program, it's possible for one to skip steps or move through the same step twice. The new master prospect restarts a program from the step that any of its merged prospects touched most recently
D) If you remove a prospect from a program's recipient list, and then add the prospect back later, they start where they left off in the program
E) If a prospect opts out of a list used for a program, they still move through the program, but don't receive program emails
F) If a prospect is removed from a list that a program uses, that prospect stops moving through the program
G) When no new prospects are added to or processed in a program for 30 days, it becomes inactive

4. What is true about grading? [Choose two answers]

A) A prospect can be associated to multiple profiles.
B) All prospects start with a grade of D.
C) You cannot change the default profile criteria
D) Matching or unmatching a criteria will result in an increase or decrease of the grade by , or 3/3 of a grade.

5. LenoxSoft has a service portal for customers. A Marketing Cloud Account Engagement page action set by the admin will change a prospects engagement custom field to "Engaged" for any prospect who views this service portal page. Customers who visit this portal more often have a higher company satisfaction rate. Those who rarely visit the portal have a high rate of attrition. LenoxSoft wants to encourage customers to engage with the service portal and has the following requirements: * Prospects with no Engagement custom field value should be added to the Engagement Program. * If prospects registers for an upcoming webinar and views the training portal they should be removed from the engagement program. What steps do you recommend to achieve those requirements?

A) Automation Rule with blank critera and add action & segmentation rules with attended webinar and remove action
B) Automation rules with attended webinar and remove action
C) Automation Rule with blank critera and add action &
D) Automation Rule with blank critera and add action & Completion action rules with attended webinar and remove action
E) Automation Rule with blank critera and add action & Dynamic List with attended webinar and remove action

Solutions: