Salesforce Certified Marketing Cloud Account Engagement Consultant (MCAE-Con-201) Free Practice Test

Question 1

An Administrator imported a list of trade show attendees and added them all to the same Marketing Cloud Account Engagement campaign. A few months later, the Administrator wants to pull a one-time list of all of these attendees. How should this be accomplished?

A. Run an automation rule based on the Marketing Cloud Account Engagement campaign

B. Run a dynamic list based on the Marketing Cloud Account Engagement campaign

C. Look for the original list based on the Marketing Cloud Account Engagement campaign

D. Run a segmentation rule based on the Marketing Cloud Account Engagement campaign

Correct Answer: D

Question 2

If someone opt-out's do we need to delete this Prospect record?

A. False. It is restricted by law not to email them, but we still can track the activity

B. Yes, it is restricted by law

Correct Answer: A

Question 3

Lenoxsoft currently uses a Salesforce workflow to continually look for old and new leads that meet certain criteria under Job title and Industry, and adds them to a Salesforce campaign. The Marketing Cloud Account Engagement connector is verified and their existing Salesforce records have been reviewed, but they have yet to sync this data to Marketing Cloud Account Engagement. Lenox wishes to replicate this process within Marketing Cloud Account Engagement with the following requirements: - Prospects with a job title of "CEO" and Industry of "Software" are added to the Salesforce campaign. Based on those requirements, which steps should Lenoxsoft prioritize to replicate their process?

A. Create a dynamic list to sync prospects from Salesforce. Build a segmentation rule with the criteria ::
Job Title :: CEO :: Industry :: Software, action :: add to the Salesforce campaign.

B. Create a dynamic list to sync prospects from Salesforce. Build an Automation rule with criteria :: Job Title:: CEO :: Industry:: Software, action :: add to the Salesforce campaign.

C. Import a .csv file of prospects. Build an Automation rule with criteria :: Job Title :: CEO :: Industry ::
Software, action :: add to Salesforce Campaign

D. Import a .csv file of prospects. Build an Segmentation rule with criteria :: Job Title:: CEO :: Industry ::Software, action :: add to Salesforce Campaign

Correct Answer: B,C

Question 4

Question 5

How should the system administrator configure the account to provide specific users the ability to easily navigate across business units (BUs) to access assets in both regions?

A. Create each user in both BUs > Map the same CRM username > Guide those users to find assets by navigating across BUs using the business unit switcher in the Marketing Cloud Account Engagement Lightning App

B. Create each user in both BUs > Map the same CRM username > Guide those users to find assets by navigating across BUs using the business unit switcher in the Marketing Cloud Account Engagement Classic App

C. Create each user in a single BU > Create a folder with the exact same name > Associate assets that are needed across regions to the folders that share names across BUs

D. Create each user in a single BU > Create an asset with the exact same name in each BU > Ensure the users have access to one of the assets that share names across BUs

Correct Answer: A

Question 6

LenoxSoft's corporate marketing team wants to ensure their website visitors who originate from Europe are able to opt into having their website activity tracked.
How could this be accomplished?

A. Remove tracking code from the website and create new sites for each country.

B. Create visitor filters for prospects that are known to be located in Europe.

C. Enable tracking opt-in preferences for all website visitors.

D. Enable tracking opt-in preferences for visitors from specific countries.

Correct Answer: B

Question 7

How many Engagement Programs can run at one time

A. Always 100

B. Marketing Cloud Account Engagement Growth Edition: 100 Marketing Cloud Account Engagement Plus Edition: 150 Marketing Cloud Account Engagement Advanced Edition: 200

C. Marketing Cloud Account Engagement Growth Edition: 20 Marketing Cloud Account Engagement Plus Edition: 100 Marketing Cloud Account Engagement Advanced Edition: 200

D. Marketing Cloud Account Engagement Growth Edition: 20 Marketing Cloud Account Engagement Plus Edition: 50 Marketing Cloud Account Engagement Advanced Edition: 100

Correct Answer: C

Question 8

Can we connect Twilio SMS Center via Marketing Cloud Account Engagement Connector?

A. False

B. True

Correct Answer: B

Question 9

When mapping fields between Marketing Cloud Account Engagement and Salesforce how can you control the synchronization? [Choose one answer]

A. Use Salesforce's value

B. All of the above

C. Use Marketing Cloud Account Engagement's value

D. Use the most recently updated record

Correct Answer: B

Question 10

LenoxSoft has a training portal for customers. A Marketing Cloud Account Engagement page action changes a Prospect's Engagement custom field to Engaged for any prospects who views the page. Customer who regularly engage with the portal have more success with the platform, and those with low engagement have a high rate of attrition. To encourage engagement with the portal, Lenoxsoft wishes to use this custom field as the basis to develop a Training Engagement Program that encourages prospects to sign up for a live webinar which promotes the portal. They have the following requirements. - Prospects with no Engagement custom field value should be added to the Training Engagement Program - If Prospects register for the Webinar and view the training portal, they are removed from the Training Engagement Program What steps should Lenoxsoft take to achieve these requirements?

A. Create an automation rule with the criteria :: Prospect custom field : engagement:: blank :: Action if::
Add to List

B. Create an automation rule : Prospect custom field [Engagement] is blank | Add to List Create an automation rule: Prospect webinar is attended webinar AND Prospect custom field
[Engagement] is engaged | Remove from list

C. Create a dynamic list with the criteria :: Webinar:: Successful & Custom Prospect custom field::
engagement:: engaged :: Action of:: Remove from list
Create an automation rule with the criteria :: Prospect custom field : engagement:: blank:: Action if::
Add to List

D. Create a completion action with the criteria :: Webinar:: Successful & Custom Prospect custom field ::
engagement:: engaged :: Action of:: Remove from list
Create an automation rule with the criteria :: Prospect custom field : engagement:: blank :: Action if::
Add to List
Create a segmentation rule with the criteria :: Webinar:: Successful & Custom Prospect custom field ::
engagement:: engaged :: Action of:: Remove from list

Correct Answer: C

Question 11

What is required when sending a Marketing Cloud Account Engagement email from an assigned user?

A. The assigned user must be connected through user sync.

B. There must also be a general or specific user as a sender.

C. The email must also contain assigned user merge fields.

D. All prospects on the recipient list must be assigned to a user.

Correct Answer: B

Question 12

LenoxSoft is using a repeating Engagement Studio program to send prospects who complete a specific form a series of emails, increase the prospect score when the emails are engaged with, and notify an assigned user if the call to action in the email is completed. Prospects should only repeat the program when the form is completed again.
How should LenoxSoft add the prospects?

A. By using a static list on the form's completion action that is used as the recipient list on the program, then remove prospects from the static list before every end step in the program.

B. By using a static list on the form's completion action, then start the program with a "Form Completed" trigger so only prospects who completed the form will get the follow up actions.

C. By using an automation rule to add prospects to a static list based on the form being completed, then use that list as the recipient list on the program.

D. By creating a dynamic list based on the form being completed and use that list as the distribution list on the program.

Correct Answer: D

Question 13

LenoxSoft offers two distinct product lines, each with its own sales team.
Based on prospect activity, what is the recommended way to provide each sales team with relevant prospect interest in each product line?

A. Create page actions on each product line's web pages to notify users and increase score when prospects visit each product line's section of the website.

B. Create emails with links to whitepapers for each product line and create completion action to increase the prospect's score by 10 for one product line and 20 for the other.

C. Create scoring categories for each product line that calculates points based on the prospect's interaction with marketing assets related to those product lines.

D. Create completion actions on every asset to tag prospects based on the product line they are interested in, filtering the score report by that tag.

Correct Answer: A

Question 14

It is recommended that Email Preference Center should use more than one page level depth

A. False

B. True

Correct Answer: A

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Salesforce Certified Marketing Cloud Account Engagement Consultant (MCAE-Con-201) Free Practice Test