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IBM Unica Enterprise Campaign Technical Mastery Test V1 Sample Questions:

1. What type of Unica Campaign trigger is used to start the execution of a command, batch file, or script after a flowchart or process is run?

A) Outbound
B) Inbound
C) Database trigger
D) Schedule trigger

2. In Unica Campaign, where does a customer access Campaign Summary and Offer Campaign Listings reports?

A) Operations menu
B) Component menu
C) Analytics menu
D) Campaign menu

3. In Unica Campaign, which flowchart cell report displays details of the records within a cell?

A) Cell List
B) Cell Content
C) Cell Waterfall
D) Cell Variable Profile

4. In Unica Campaign response tracking, how does the application handle response attribution if attribute values do not match values in the offer, or, the attribute value is not available, even if the customer provided a response?

A) Counts as a response.
B) Counts as an inferred response.
C) Does not count as a response.
D) Counts as a partial response.

5. In Unica Campaign, who is usually given responsibility for creating offer templates available to a specific user?

A) Campaign manager
B) User who creates the offer
C) System or offer administrator
D) Flowchart designer

Solutions: