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IBM Commerce Solutions Selling/Order Mgmt Sales Mastery Test v1 Sample Questions:

1. What is a key marketing capability in the WebSphere Commerce platform?

A) Marketing analytics
B) Marketing resource management
C) Marketing experimentation (a/b testing)
D) Campaign planning

2. What are the key trends driving the Commerce space?

A) Customers expect highly personalized and rich interaction.
B) None of the above.
C) Businesses are becoming product-centric.
D) Customers want to simplify shopping by using one channel for a given transaction.

3. What are the 2 Smart Applications examples for IBM Sterling CPQ?

A) Approval sequence and Customer Ratings for dynamic approval limits.
B) Provides Discount Advisor for sales people and calculates Customer Ratings for dynamic approval limits.
C) Provides Discount Advisor for sales people and many CPQ related standard reports.
D) CPQ Datamart and CPQ standard reports.

4. The key value proposition of WebSphere Commerce Precision Marketing engine is to allow businesses to _________________.

A) deliver a personalized shopping experience based on user identity
B) budget and plan marketing campaigns across channels
C) leverage marketing analytics to tune marketing activities
D) build an ongoing dialog with shoppers using triggers and actions

Solutions: