Google Reporting and Analysis Exam Practice Test (adwords-reporting) Free Practice Test

Question 1

Mike is reviewing his Google AdWords goals and has decided that his primary goal for his business and Google AdWords is to get more clicks. Which action would most likely lead to more Google AdWords clicks for Mike?

A. Mike should increase his ad exposure by adding relevant keywords and site placements to his ad groups while making his ad text more compelling.

B. Mike needs to focus on ad quality. He'll attract more clicks by refining his ads, and eliminate extra impressions by using negative keywords.

C. Mike should increase his ad budget and use the CPM bidding method to get more exposure and more clicks.

D. Mike needs to focus on his ads and keywords to attract the right audience, and then focus on his website and make certain his landing page and entire website is set up to let users find the specific thing being promoted in his ad.

Correct Answer: A

Question 2

Don is configuring his website for an A/B experiment with the Google Website Optimizer. He's reviewing the scripts used to tag his pages and he's confused about which script does what so he's called you for help. Don needs to know which script sends pageview information to Google so that visits will be recorded in his reports. This is the script that has the account number that's unique to his experiment. Which script does Don need?

A. User-ID script

B. Tracking script

C. Control script

D. Conversion script

Correct Answer: B

Question 3

Which of the following is a keyword used to eliminate unwanted clicks?

A. Positive keywords

B. Negative keywords

C. Eligible keywords

D. Ineligible keywords

Correct Answer: B

Question 4

Eddie is reviewing his Google AdWords performance. His ad does show in Google Search, Search Partners, and in the Google Content Network. Eddie would like to see how his ad is performing in the different advertising venues. How can Eddie access the statistics for each venue?

A. Eddie should click the Audiences tab to see statistics related to each Google Search and the Google Content Network.

B. Eddie should click the Keywords tab to see statistics related to each Google Search and the Google Content Network.

C. Eddie should click the Networks tab to see statistics related to each Google Search and the Google Content Network.

D. Eddie should click the Campaigns tab to see statistics related to each Google Search and the Google Content Network.

Correct Answer: C

Question 5

Marsha is reviewing a report she's created for her client's blog. In the client's blog, Marsha keeps the latest twenty posts on the home page and the older posts are inside the blog. If users want to view older posts, they can click on 'archives' button for more posts. Marsha is trying to convince the client that the colors and the artwork are drab and make the blog unappealing to visitors. In the report, however, Marsha is noticing a high bounce rate for the blog. Based on this information, what do you suspect is the problem?

A. The tracking code doesn't work for blogs - only for static pages.

B. All pages in the blog need to have the tracking code installed, not just the home page.

C. The bounce rate is reflective of the primary home page for the blog - there's not much reason for users to go deeper into the blog.

D. The poorly designed site is showing that people are leaving the site because the colors are drab and boring.

Correct Answer: C

Question 6

Don is reviewing his Google AdWords performance by reviewing his keywords. As he's looking at his keywords, he notices that there are three different status types next to his ads. Which of the following is not one of the three status types Don is likely to see when he reviews his keywords performance?

A. Eligible

B. Ineligible

C. Paused/Deleted

D. Disapproved

Correct Answer: B

Question 7

There are three primary goals for reporting and reviewing reports in Google Analytics according to Google. Which of the following is NOT a primary goal of using Google Analytics?

A. Maximizing conversions of your website

B. Increasing web revenue

C. Decreasing unnecessary costs

D. Driving valuable traffic

Correct Answer: B

Question 8

You have configured conversion tracking for your website as seen in the figure below. You would like to add, however, a variable to the conversion for "total_cost" for the sum of the items in your shopping cart software. Assuming the total cost code snippet is valid, where does Google allow you to enter variables to the code snippet?

A. var Google_conversion id

B. var google_conversion_language

C. var google_conversion_value

D. var google_conversion_format

Correct Answer: C

Question 9

Andrea is the webmaster for her company's website that sells scrapbooking products online. She wants to make sure that when she reviews data collected from Google Analytics, it doesn't include statistics from people originating within her own domain. She creates a filter that excludes traffic from her defined domain. How will Google determine whether the traffic visiting her website should be included or excluded?

A. Google will examine the header file of the incoming traffic to determine if the visitor originates from the domain that should be excluded.

B. Google will perform a reverse lookup on the visitor's IP address to determine whether the visitor is from a domain that should be filtered out.

C. Google will perform NSLOOKUP on the visitor's IP address to determine whether the visitor is from a domain that should be filtered out.

D. Google won't be able to achieve this goal. The filter to exclude traffic from a specific site is for referral traffic, not for visitor traffic.

Correct Answer: B

Question 10

What is the difference between a goal and funnel?

A. A goal is a website purchase that serves as conversions for your site and funnels are the Google AdWords (and cost) that bring visitors to take on their way to converting to the goal.

B. A goal is a website purchase that serves as conversions for your site and funnels are the referrers that bring visitors to take on their way to converting to the goal.

C. A goal is a website purchase that serves as conversions for your site and funnels are the path that you expect visitors to take on their way to converting to the goal.

D. A goal is a website page that serves as conversions for your site and funnels are the paths that you expect visitors to take on their way to converting to the goal.

Correct Answer: D

Question 11

In Google AdWords there are two places where you can see the information for the Placement Performance Report. The first is through the Reporting tab and the actual Placement Performance report. Where else can you see the information in the Placement Performance Report in Google AdWords?

A. You can see the details on your Keywords tab.

B. You can see the details on the Networks tab.

C. You can see the details on your Account Performance Tab.

D. You can have the report emailed to you in .csv format.

Correct Answer: B

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Google Reporting and Analysis Exam Practice Test (adwords-reporting) Free Practice Test