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Facebook Certified media buying professional Sample Questions:

1. You've run a campaign to promote a new book with multiple ads; however, one of the ads was not approved.
The book is targeted for teens ages 14-18. You sit down with your community manager and realize the ad had a title of "Books for 14-18 Teens." What do you tell your community manager?
Choose only ONE best answer.

A) To appeal the ad and try to run it again.
B) You should change the image of the ad and re-launch it.
C) That the title is not acceptable according to Facebook Ad Terms as it implies that you know the users' age.

2. What are all the options you can build a custom audience from?
Select all that apply.
Choose ALL answers that apply.

A) Your customer database from the last 5 years.
B) People who have viewed at least 50% of a video you posted on your Fan Page in the past year.
C) People who have opened your mobile app in the last 92 days.
D) People who have visited your website in the last 365 days.
E) People who have clicked any links on a Canva in the past 180 days.
F) People who have opened a Lead form but have not submitted data in the past 180 days.

3. You gave access to your community manager as an employee to your Facebook Business account, but made them administrator of your Ad Account, Instagram account, and Fan Page.
You just hired a new employee, so you request your community manager to add the new employee as an advertiser in your Fan Page and Ad Account.
How should your community manager proceed?
Choose only ONE best answer.

A) Your community manager should add the new employee into the Business Manager and provide access to the Fan Page and Ad Account.
B) Your community manager won't be able to add the new employee to your accounts since employee roles are not allowed to add users.
C) Your community manager should assign the new employee as Partner of the Business Manager and provide access to all accounts.
D) Your community manager should add the new employee to their personal Facebook profile.

4. What will determine the results of your campaigns on the Facebook platform?
Select all that apply.
Choose ALL answers that apply.

A) Advertiser changes in audience, budget, placement, schedule, and optimization goals.
B) Facebook Auction.
C) Pacing system you set up.
D) Whether you use Facebook Manager or the Fan Page to run ads.

5. Your client in France would like for you to run a post engagement campaign for 10 days. They've allocated
$40 budget and want for their campaigns to spend their budget consistently for the 10 day period.
What changes does your client need to make to comply with Facebook requirements and meet their needs?
Choose only ONE best answer.

A) There is no need to make any changes to their campaign.
B) You should increase lifetime budget to $75 in order to meet minimum requirements.
C) Post engagement objective campaigns need a minimum of $4 a day.
D) You need to increase the budget to $50 in order to optimize for daily budget.

Solutions: