Facebook Certified media buying professional (410-101) Free Practice Test

Question 1

Your client is posting 5 times a week, and they want you to promote each post as interaction ads, with a budget of $20 for each.
Your community manager published a post with a big grammatical mistake, but already spent $5 on the campaign for this post.
Your client calls you complaining, and you immediately tell your community manager to fix the post and re-active the campaign.
What options does the community manager have in fixing this mistake?
Choose only ONE best answer.

A. The community manager needs to post a new image and create a new campaign with a $20 budget.

B. The community manager should select the boosted post, change the image and re-launch the campaign.

C. The community manager should delete or hide the current boosted post. He/she should then post the new image and add a new ad in the previous ad set. There is no need to change the budget.

D. The community manager should delete or hide the current boosted post. He/she should then post the new image and add a new ad to the previous ad set with a $10 budget.

Correct Answer: C

Explanation: Only visible for TestSimulate members. You can sign-up / login (it's free).

Question 2

If you want to target two saved audiences for a product launch, how many campaigns and ad sets do you need?
Choose only ONE best answer.

A. 1 Campaign and 3 Ad Sets

B. 2 Campaigns and 1 Ad Set

C. 1 Campaign and 2 Ad Sets

D. 2 Campaigns and 2 Ad sets

Correct Answer: C

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Question 3

Your client requests want to run in-stream videos ads as a new strategy for their brand. They would like to run a 45 second video content (1:1 aspect ratio) through Facebook and Audience Network automatically as placement.
They are concerned that their video is not shown on gambling websites or dating applications.
What are four recommendations you would suggest to your client?
Choose ALL answers that apply.

A. Make sure video has sound

B. Select video views objective in order to run on both placements.

C. Switch the video aspect ratio from 1:1 to 16:9 for best delivery.

D. Shorten the video length to 15 seconds in order to run both placements.

E. Select reach objective to optimize delivery.

F. Shorten the video length to 20 seconds in order to run on both placements.

Correct Answer: A,B,C,D

Explanation: Only visible for TestSimulate members. You can sign-up / login (it's free).

Question 4

You are working with an environmental organization that seeks to protect, analyse and monitor the environment against misuse. In order to promote the organization's mission, you are tasked to publish content and run campaigns on Facebook, Audience Network and Instagram placements.
You are having issues as the ads are being shown on websites that do not align with the organization's mission.
You've also received complaints that your domain is being misrepresented.
What are some actions you can take in order to protect your organization's brand?
(Select 3 that apply)
Choose ALL answers that apply.

A. You should add your domain URL as a list of verified domains.

B. You can add a .csv file with a list of all the websites you want to block.

C. You can use DNS TXT record set up to verify your domain.

D. You can't block lists of websites for your campaigns.

E. You can upload an HTML file to verify your domain.

Correct Answer: B,C,E

Explanation: Only visible for TestSimulate members. You can sign-up / login (it's free).

Question 5

Your client is running a marketing campaign both on TV, Facebook, and Instagram.
They plan to run a campaign for 3 months and spend $50,000 online, plus $100,000 on TV placement ads.
Your client wants you to propose a method to better measure the reach of the campaign to a specific audience.
They also want delivery recommendations to optimize the impact that the campaign is having.
What is the best measurement solution for this?
Choose only ONE best answer.

A. Millward Brown Brand Lift

B. Nielsen TAR

C. Nielsen Brand Lift

D. Nielsen DAR

E. Audience Insights

Correct Answer: B

Explanation: Only visible for TestSimulate members. You can sign-up / login (it's free).

Question 6

You are a digital marketing manager for a retail company and manage the Business Manager for the business.
They've added you as an Admin on their Business Manager account.
You've recently hired a new agency to run your campaigns and would like for them to launch remarketing campaigns for people who've visited a landing page to claim a coupon.
What are some steps you need to take in order to allow the agency to access the Facebook pixel?
Select 2 that apply.
Choose ALL answers that apply.

A. The agency needs to create a new pixel and install it to the website.

B. Under your Business Manager' Pixels tab, you need add the agency's web master as a person with access to the pixel.

C. You need to go to the Ad Account and assign the agency as partner.

D. Under your Business Manager' Pixels tab, you need add the agency as an "Assign Partner"

E. Under your Business Manager' Pixels tab, you need add the agency ad account as an "Assigned Ad Account"

Correct Answer: D,E

Explanation: Only visible for TestSimulate members. You can sign-up / login (it's free).

Question 7

A client you are consulting for is a fashion shoe store. They buy branded shoes at a discount and sell them through their website for young professionals.
They have a batch of 100 high-heel red shoes (sizes 32-38) in their warehouse, based in Miami, that would like to sell quickly.
They've build a core audience with the following characteristics:
- Female
- Age range 25-45
- Geographic area United States and Canada
- Interest in fashion and high heels
- Interests in red color
What recommendations do you give them to improve their audience targeting?
Choose only ONE best answer.

A. Take out the "red color" interest

B. Increase age range to 20-60

C. Include interest in shoe sizes 32-28

D. Take out "Canada" from geographic targetting

E. Include Mexico in countries being targeted

Correct Answer: A

Question 8

Your commercial bank just released a television commercial to explain how easy it is to replace your debit card. They've want to launch the same video content used in TV on their Facebook to increase brand awareness.
What are two recommendations you made your client before launching the video content on Facebook mobile-friendly environment?
Choose ALL answers that apply.

A. Shortened the video

B. Move the initial branding mention towards end of video

C. Change the aspect ratio to square to increase visibility in the feed environment

D. Only use Instagram placement for the video ad

E. Add text to convey the message without sound

Correct Answer: A,E

Explanation: Only visible for TestSimulate members. You can sign-up / login (it's free).

Question 9

How are budgets different than account spending limits?
(Select all that apply)
Choose ALL answers that apply.

A. Once you've spent a daily budget, delivery/spending stops for that ad set or campaign

B. Facebook won't spend more than 125% of your account limit

C. Facebook won't spend more than 25% of your campaign lifetime budget

D. Facebook won't spend more than 25% of your daily budget on a given day

E. Facebook won't spend more than 7 times your daily budget over a calendar week (Sunday to Saturday)

Correct Answer: D,E

Explanation: Only visible for TestSimulate members. You can sign-up / login (it's free).

Question 10

You finalize analyzing the customer base and found this additional information:
- They are married, city-dwellers between ages of 25-34, predominantly female who are interested in shopping and fashion.
- They are tech-savvy and primarily use iPhones to make online purchases.
- 2/3 of the customer base is from Los Angeles.
- 75% of women from the current customer base make on average one online purchase for apparel a month.
Knowing this information, what strategies would you do next?
Select all that apply.
Choose ALL answers that apply.

A. You should invest more than 50% of your budget in Los Angeles.

B. Build a similar audience of 1% based on the current customer base for Los Angeles, San Francisco, and San Diego.

C. Build a new core/saved audience based on married women who are interested in high-end fashion brands.

D. Run conversion ads to the website for the new product launch to women.

Correct Answer: A,B,C

Explanation: Only visible for TestSimulate members. You can sign-up / login (it's free).

Question 11

n which platforms does the Facebook SDK work on?
Select all that apply.
Choose ALL answers that apply.

A. Android

B. Unity

C. iOS

D. Javascript

E. 3rd Party Tools

F. PHP

G. tvOS

Correct Answer: A,B,C,D,E,F,G

Explanation: Only visible for TestSimulate members. You can sign-up / login (it's free).

Question 12

What are three brand safety tools Facebook provides in order to block ads from your client from running alongside certain types of content?
Choose ALL answers that apply.

A. Block certain categories in your Ads Manager.

B. Change your core audience's interests to exclude certain content categories.

C. Create a document using Excel or Notepad with the Facebook Page URL's you would like to block and then upload into Facebook.

D. Opt-out of certain placements in order to remove showing ads in Instant Articles, In-Stream Videos or Audience Network.

Correct Answer: A,C,D

Explanation: Only visible for TestSimulate members. You can sign-up / login (it's free).

Question 13

What are all the options you can build a custom audience from?
Select all that apply.
Choose ALL answers that apply.

A. Your customer database from the last 5 years.

B. People who have viewed at least 50% of a video you posted on your Fan Page in the past year.

C. People who have opened your mobile app in the last 92 days.

D. People who have visited your website in the last 365 days.

E. People who have clicked any links on a Canva in the past 180 days.

F. People who have opened a Lead form but have not submitted data in the past 180 days.

Correct Answer: A,B,C,E

Explanation: Only visible for TestSimulate members. You can sign-up / login (it's free).

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Facebook Certified media buying professional (410-101) Free Practice Test