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Download Facebook : 410-101 Questions & Answers as PDF & Test Software

Last Updated: Jun 11, 2026

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Facebook Certified media buying professional Sample Questions:

1. You are planning on uploading a list of 5,000 customers from the same country for a current client to build a custom audience.
What are some of the best practices you need to follow when uploading a customer database to build a Custom Audience?
(Select all that apply)
Choose ALL answers that apply.

A) Always include your customers' countries in their own column in your file.
B) Include only customers with highest value order for best performance.
C) For customer lifetime value rate your customers on a ranking from 1-10
D) Always include the country code as part of your customer's phone numbers.
E) Convert different currencies into the same one.


2. You receive a month-long IO from a client for a new campaign with a $10,000 budget. The IO is delivered in full by the end of the month. You receive a new IO for the next month with a budget of $20,000.
How could you execute this new requirement?
(Select two options that apply)
Choose ALL answers that apply.

A) Ensure that the sum of the budgets for the active ad sets in the new campaign reflect the $10,000 you want to spend over the course of the month.
B) Start a new campaign and set up the spending limit to $30,000.
C) Duplicate the existing campaign and increase campaign spending limit to $20,000
D) Make sure the sum of the budgets for the active ad sets in the existing campaign reflect you want
$30,000 over the course of the new month.
E) Increase the ad sets limit to $15,000 to ensure you spend $30,000 over the course of the month.
F) Raise the campaign spending limit of the existing campaigns to $30,000.


3. A client of yours would like to target their customer database. They have a CRM that can be connected to Facebook. The primary objective is to build custom audiences to retarget different product offerings.
Your client's attorney has complain several times about data privacy. They are concerned with sharing their customer database.
What suggestions do you make to the attorney to resolve his concerns?
(Select all that apply)
Choose ALL answers that apply.

A) Facebook will store all data from your CRM but hash it so people can't see private info.
B) When you upload a list of customer or share your customer list, it's hashed locally in your browser before it's uploaded to Facebook.
C) The matched and unmatched hashes are deleted.
D) Facebook have been audited by an independent third party, PricewaterhouseCoopers to confirm that Facebook's secure mechanisms protect advertisers' information throughout the creation, use, and storage of their Custom Audiences.
E) The matched and unmatched hashes are kept for 180 days.
F) When you upload a list of customer or share your customer list, it's hashed once it enters Facebook.


4. You want to give an agency access to your Business Manager. How should you add your partner?
Choose only ONE best answer.

A) You should add them as administrators of your Business Manager in order to manage your digital assets.
B) You should include them as Partners so that they can administer your accounts but not have the ability to alter any assets or change anything about the business.
C) You should add them as employees under the Business Manager and then provide them editor access to all of your digital assets.
D) You should look for the agency's employees' Facebook personal profiles and add them to your Facebook accounts.


5. You talk with your client and realize you need to automate the integration of offline events to properly measure the conversions.
What options do you have to automate the sales at the store with Facebook campaigns?
Select all that apply.
Choose ALL answers that apply.

A) Collaborate with another Facebook Marketing Partner in order to measure offline conversions.
B) Use website conversions to integrate with offline conversions.
C) Integrate your CRM system with your offline conversions.
D) Use a Point Of Sale provider to integrate offline conversions.
E) Use digital receipts instead of printed receipts to enable offline conversions.


Solutions:

Question # 1
Answer: A,D,E
Question # 2
Answer: C,F
Question # 3
Answer: B,C,D
Question # 4
Answer: D
Question # 5
Answer: A,C,D,E

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