Updated: Jun 02, 2026
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1. Which of the following reports shows how many people saw the Google AdWords ad?
A) Keyword performance report
B) Reach and Frequency report
C) Comparison View report
D) Search query report
2. Andrea is the webmaster for her company's website that sells scrapbooking products online. She wants to make sure that when she reviews data collected from Google Analytics, it doesn't include statistics from people originating within her own domain. She creates a filter that excludes traffic from her defined domain. How will Google determine whether the traffic visiting her website should be included or excluded?
A) Google will examine the header file of the incoming traffic to determine if the visitor originates from the domain that should be excluded.
B) Google will perform a reverse lookup on the visitor's IP address to determine whether the visitor is from a domain that should be filtered out.
C) Google will perform NSLOOKUP on the visitor's IP address to determine whether the visitor is from a domain that should be filtered out.
D) Google won't be able to achieve this goal. The filter to exclude traffic from a specific site is for referral traffic, not for visitor traffic.
3. Holly is the webmaster for her company's website and she would like to install and configure Google Analytics. She has configured her website for the Google Analytics code but is uncertain on what pages she should install the tracking code. Where does Holly need to install the Google Analytics code ga.js in her website?
A) On her index page
B) On her Google Analytics destination URL
C) On her home page
D) On every page of her website
4. When you create a custom report in Google Analytics there are two criterion that you may use. What are they?
A) Views and Reports
B) Views and Visitors
C) Dimensions and Metrics
D) Metrics and Facets
5. Jerry has hired you to help with Google AdWords campaign efforts. Jerry wants his ad to show up in the Google Content Network and Google Search but he's confused about placements and keywords. You review Jerry's keyword list and website, and after making slight changes, they appear good. What type of placements, for time sake, would you recommend to Jerry if his goal is branding?
A) Jerry should use managed placements with CPM bidding.
B) Jerry should use automatic placements with the CPC bidding.
C) Jerry should use managed placements with CPC bidding.
D) Jerry should use automatic placements with the CPM bidding.
Solutions:
| Question # 1 Answer: B | Question # 2 Answer: B | Question # 3 Answer: D | Question # 4 Answer: C | Question # 5 Answer: D |
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