Adobe Marketo Engage Architect Master Sample Questions:

1. A marketing operations team has recently had some staff turnover, and the current team is doing an assessment of the Adobe Marketo Engage instance. They notice a low deliverability rate on emails, which has a cascading effect on the open rate and click rate. The new marketing operations manager identifies that SPF and DKIM were never properly configured, but also sees that they are sending emails to very old prospects where the email addresses are bouncing. The marketing manager organizes a meeting to address the issue.
Which two groups need to be included in this process? (Choose two.)

A) The network administrator, to make changes in the DNS record
B) The sales and marketing teams, to address removing prospects from the system
C) The sales and marketing teams, to review the emails using deliverability tools
D) The legal team, to approve placing old prospects on Marketing Suspended

2. An E-Commerce retail company would like to send abandon cart campaigns to customers who have logged in to their account, placed at least an item in their shopping cart, and did not check out in the next 8 hours. The transactional data has been integrated with Marketo via custom objects.
How would a Marketo Engage consultant recommend the campaign setup and personalization?

A) Smart List: Trigger Added to custom object
Flow: Wait for 8 hours > Execute Campaign
Execute Campaign Smart List: Payment is "not paid"
Execute Flow: Send Email
Tokens using velocity scripting for personalization
B) Smart List: Trigger Added to custom object and payment is "not" paid Flow: Wait for 8 hours > Send Email Tokens using velocity scripting for personalization
C) Smart List: Trigger Added to custom object and payment is "not" paid Flow: Wait for 8 hours > Send Email Person Tokens for personalization
D) Smart List: Trigger Added to custom object
Flow: Wait for 8 hours > Execute Campaign
Execute Campaign Smart List: Payment is "not paid"
Execute Flow: Send Email
Person tokens for personalization

3. Which type of logic is used for complex segmentations in Marketo?

A) Email Delivery Timing
B) Advanced Smart List Filters
C) Lead Scoring Logic
D) Engagement Streams

4. Who is typically responsible for approving the overall scope of a Marketo Engage project?

A) IT Administrator
B) Marketing Manager
C) Campaign Specialist
D) Project Sponsor

5. A software company has an existing lifecycle modeler.
Refer to the diagram below.

There are two new requirements that the sales team has requested:
Separate leads who belong to the Targeted Account List (TAL).
Any newly-created list belonging to TAL will be accelerated to the sales team as an MQL using the email address domain as an identifier.
What are the two changes required to amend the above lifecycle modeler? (Choose two.)

A) Create an inventory stage labelled as "TAL" between Known and Engaged stage to separate TAL leads from standard leads
B) Create an SLA stage labelled as "TAL" between Known and Engaged stage to separate TAL leads from standard leads
C) Update stage actions on MQL to include email domain address belonging to TAL
D) Add an additional gate stage labelled as "TAL" between Known and Engaged stage to separate TAL leads from standard leads
E) Update transition rules on MQL to include email domain address belonging to TAL

Solutions: