Adobe Marketo Engage Architect Master (AD0-E560) Free Practice Test

Question 1

An Adobe Marketo Engage Consultant is reviewing all programs in an instance.
Each campaign in each program contains at least three flow steps:
If Acquisition Program is Empty, change Acquisition Program to the current program's name Change the status in the program (based on the action) Write an Interesting Moment These flow steps happen in almost every campaign.
How can the Consultant edit the programs for scalability and efficiency?

A. Use program-level templates to standardize campaign flows and tokens.

B. Remove the program status change because this will be handled by the Acquisition Program update.

C. Create a global program and coordinating campaigns to update the acquisition program to the latest program touched.

D. Create global Interesting Moments campaigns based on specific triggers and using tokens.

Correct Answer: D

Question 2

Which feature in Marketo is most suitable for running global marketing campaigns?

A. Engagement Programs

B. Smart Campaigns

C. Dynamic Content

D. Workspaces and Partitions

Correct Answer: D

Question 3

A multinational organization migrated to Marketo Engage 4 months ago. On average, they send 350,000 emails per month and have good email engagement rates, but they want to improve deliverability. An initial review of their Marketo Engage implementation identified that SPF and DKIM has been configured and is verified.
Which two recommendations would be made for improving the company's deliverability? (Choose two.)

A. Move to a dedicated IP address for easier monitoring and resolution of delivery issues

B. Set up DMARC reject policy to prevent unauthorized sending from the company's domain

C. Implement a bounce management program in Marketo Engage to proactively suspend records who bounce multiple times

D. Create a suppression smart list for invalid and suspended people and exclude this smart list from all cohorts

E. Reduce the number of links and images in email assets to prevent them from being seen as spam

Correct Answer: A,C

Question 4

An E-Commerce retail company would like to send abandon cart campaigns to customers who have logged in to their account, placed at least an item in their shopping cart, and did not check out in the next 8 hours. The transactional data has been integrated with Marketo via custom objects.
How would a Marketo Engage consultant recommend the campaign setup and personalization?

A. Smart List: Trigger Added to custom object
Flow: Wait for 8 hours > Execute Campaign
Execute Campaign Smart List: Payment is "not paid"
Execute Flow: Send Email
Tokens using velocity scripting for personalization

B. Smart List: Trigger Added to custom object and payment is "not" paid Flow: Wait for 8 hours > Send Email Tokens using velocity scripting for personalization

C. Smart List: Trigger Added to custom object and payment is "not" paid Flow: Wait for 8 hours > Send Email Person Tokens for personalization

D. Smart List: Trigger Added to custom object
Flow: Wait for 8 hours > Execute Campaign
Execute Campaign Smart List: Payment is "not paid"
Execute Flow: Send Email
Person tokens for personalization

Correct Answer: A

Question 5

A client observes low engagement rates due to spam complaints.
What action is recommended?

A. Increase sending frequency

B. Adjust recipient preferences

C. Warm up IP addresses

D. Use double opt-in for subscriptions

Correct Answer: D

Question 6

A new sales team struggles with understanding lead scoring in Marketo.
What enablement approach should you recommend?

A. Conduct a focused workshop on lead scoring basics

B. Assign mentors to guide them through email workflows

C. Provide pre-recorded tutorials on campaign creation

D. Schedule a Q&A session about reporting features

Correct Answer: A

Question 7

Unicorn and their Adobe Marketo Engage Architect want to update their current scoring for web-based behaviors. One area that is highlighted for changes are the forms. The goal is to avoid using one form score, and instead use 3 score values, depending on whether the form is low (+3), medium (+7), or high value (+15).
What is the most scalable way to build these changes?

A. Build Smart Campaigns that trigger based on the appropriate form into the Scoring Program Add the appropriate score values into the 'Change Data Value' flow step, then switch on

B. Update the hidden Behavioral Score fields in each form to have the appropriate score values for the value of the form Make sure this triggers a Score field update as well

C. Update the hidden Behavioral Score fields in each form to have the appropriate 'My Token' score for the value of the form Make sure this triggers a Score field update as well

D. Build Smart Campaigns that trigger based on the appropriate form into the Scoring Program Add the appropriate score value 'My Tokens' into the 'Change Score' flow step, then switch on

Correct Answer: D

Question 8

A business is running campaigns on multiple channels and needs to allocate credit accurately.
What model should be used?

A. Linear Attribution

B. Multi-Touch Attribution

C. Last Touch Attribution

D. First Touch Attribution

Correct Answer: B

Question 9

Which stakeholder is responsible for configuring integrations in Marketo?

A. Marketing Specialist

B. Data Analyst

C. Business Strategist

D. IT Team Lead

Correct Answer: D

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Adobe Marketo Engage Architect Master (AD0-E560) Free Practice Test