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Adobe Marketo Engage Architect Master Sample Questions:

1. What are key aspects of efficient Marketo instance administration? (Choose two)

A) Removing all inactive users
B) Enforcing role-based access controls
C) Implementing naming conventions for all assets
D) Consolidating all campaigns into one workspace

2. What is the primary metric for evaluating the performance of a landing page?

A) Unique Visitors
B) Time Spent on Page
C) Conversion Rate
D) Page Views

3. Marketers in charge of managing events ask the Marketing Ops team to set up an Events program for their upcoming Live Events. Each event has a max capacity of 50 per session. After a person signs up to 'request a seat' on the Marketo Engage Landing page, they must be able to check whether there is enough capacity.
The Marketo Ops team implements this by using a specialized 'Event Score' field as a Webhook to calculate and provide a number to each Person record based on where they sit in 'the queue'. Once they receive this number, their Program Status is updated to 'Registered' if they are under the capacity threshold, and they are emailed follow-up details. If they do not reach this capacity, they are added to a static list. The events team can follow up with them individually. This occurs in one Smart Campaign.
Which Smart Campaign flowsteps should be used?

A) Call Webhook > Wait 5 minutes > If 'Event Score' = is Less than 51, then Program Status = Registered > Wait 5 minutes > Send 02. Follow Up Email > If Event Score is greater than 50, then Add to List > Send Alert > End
B) Call Webhook > Wait 5 minutes > If 'Event Score' = is Less than 50, then Program Status = Registered > Wait 5 minutes > Send 02. Follow Up Email > If Event Score is greater than 50, then Add to List > Send Alert > End
C) Call Webhook > Wait 5 minutes > If 'Event Score' = is Less than 50, then Program Status = Registered > If 'Program Status' = Registered, Send 02. Follow Up Email > If Event Score is greater than 50, then Add to List > End
D) Call Webhook > Wait 5 minutes > If 'Event Score' = is Less than 51, then Program Status = Registered > If 'Program Status' = Registered, Send 02. Follow Up Email > If Event Score is greater than 50, then Add to List > End

4. Which elements should be reviewed to improve campaign execution in a Marketo instance? (Choose two)

A) Data retention policies
B) Engagement Stream cadence
C) Campaign folder hierarchy
D) Smart Campaign performance

5. A company has decided to implement Adobe Marketo Engage and plans on integrating both Microsoft Dynamics and an E-Commerce store with Marketo Engage. There is currently a lack of clarity regarding which data should be included from each system and the quality of that data. It has been confirmed that data gathered via the E-Commerce store will be used to enrich the data in the CRM.
What would the consultant validate before determining whether the project scope needs to include a custom integration for CRM?

A) Will E-Commerce use a default integration for order data and billing?
B) Will E-Commerce share billing data to the Company object in Marketo?
C) Will E-Commerce share different values than the CRM (e.g., US versus United States for country)?
D) Will E-Commerce share order data with Marketo via a Custom Object?

Solutions: