Facebook Certified media buying professional Sample Questions:

1. A client would like to launch a new branding campaign with various posts for a product line that is being re-launched to a new segment.
You want to run a 7 day campaign, with 3 sequenced ads, all with a frequency cap of 2 within 7 days. You've set up three different post interaction campaigns through Facebook Auction.
What changes do you need to make to this campaign set up?
Choose only ONE best answer.

A) You need to do reach and frequency buying with a frequency cap of 3 every 7 days with sequenced delivery
B) You need to increase frequency to 3 for every 7 days and change campaign objective to reach.
C) You need to do reach and frequency buying with a frequency cap of 3 every 7 days and three different post interaction campaigns
D) You need to change frequency cap to 3 with post interaction campaigns.
E) You need to do reach and frequency buying with a frequency cap of 3 every 21 days with sequenced delivery

2. You are building your internal team for a new digital marketing department. You've hired 2 community managers and 1 social media manager. You would like for the social media manager to be able to do the following tasks:
* View insights
* See who published as in the Page
* Send messages as the Page
* Publish and manage jobs
* Remove and ban people from the Page
Which role should you assign your social media manager in your Fan Page?
Choose only ONE best answer.

A) Jobs manager
B) Page moderator
C) Page admin
D) Page editor
E) Page moderator

3. What other insights from your client's customer base should you be looking for, before you create a core/saved audience from this dataset?
Select all that apply.
Choose ALL answers that apply.

A) You should understand what spending methods (in-store or online) your current customer base has in order to define whether you launch conversion ads or store visit ads.
B) You should see who from that customer base is also connected to your client's fan page.
C) You should look at top categories and see what other pages people follow and interact the most so that you can use those same categories with your new core audience.
D) You should go into location and see where current customers are really from.

4. What strategies should you follow to accomplish your customer's goals?
Choose only ONE best answer.

A) Use offline events to understand purchases at the retail stores and orders made from the phone.
B) Use offline events from the website, and cross-reference data to measure Facebook's impact.
C) Use Facebook pixel, and cross-reference data from customer purchases with the pixel events to see results from Facebook campaigns.
D) Use website conversion tracking to see how many people purchases at the store.

5. You've realized that the pixel is not properly installed on your client's website. Some events within the buying process are not being tracked by the pixel.
Your customer has a checkout process split into two different pages:
Customers have to first register
Then enter their payment info on a second page.
Which pixel events do you need to install on your client's website?
Select all that apply.
Choose ALL answers that apply.

A) View
B) Purchase
C) Add To Cart
D) Initiate Checkout
E) Complete Registration

Solutions: