Salesforce Certified Marketing Cloud Engagement Consultant (MCE-Con-201) Free Practice Test

Question 1

When mapping fields between Marketing Cloud Account Engagement and Salesforce how can you control the synchronization?

A. Use Salesforce's value

B. All of the above

C. Use Marketing Cloud Account Engagement's value

D. Use the most recently updated record

Correct Answer: B

Question 2

A Marketing Cloud Account Engagement customer uses a lot of landing pages for their lead generation strategy. They are creating a layout template and importing in HTML from their website to customize the look and feel of their landing pages. When placing a Marketing Cloud Account Engagement form on their Marketing Cloud Account Engagement landing page using this layout template, the form doesn't appear.
What could be the issue?

A. The landing page on a browser with the cookies cleared was not tested.

B. The same layout template on both the form and the landing page was not used.

C. The form HTML embed code in the layout template code was not used.

D. The %%content%% variable tag in the layout template code was missing.

Correct Answer: D

Question 3

"LenoxSoft is migrating prospect records from an external system into Marketing Cloud Account Engagement. In this external system, each prospect has 50 custom fields.
They are trying to decide which fields to recreate in Marketing Cloud Account Engagement before importing in the records.
What are two ways they should decide which fields to recreate in Marketing Cloud Account Engagement?
Choose 2 answers

A. Ask their accounting team to review and select the five most helpful fields.

B. Pull a report of the data they intend to use for segmentation purposes.

C. Review existing forms and landing pages to understand what data needs to be collected.

D. Filter existing prospect records to see which custom fields have the most data.

Correct Answer: B,C

Question 4

LenoxSoft wants to automatically nurture prospects who complete any of their white paper forms. There is a particular form for a high-value white paper. They want to ensure prospects who complete this form are sent down a particular path in the nurture program.
How should this be set up?

A. Add completion actions to the form: add to list and add tag > add the list as the recipient list in an

B. Add completion actions to the form: add to list and assign to user > add the list as the recipient list

C. Add completion actions to the form: add to list and add to Salesforce campaign > add the list as the

Correct Answer: A

Question 5

What is possible with a trigger in engagement program?

A. File open

B. Form handler error

C. Specific email link click

D. Email link click

Correct Answer: A

Question 6

There are a number of unassigned prospects in the Lenoxsoft database that have not been active in more than 60 days. An automation rule is set to assign prospects once they reach a score of 100. What automatic workflow can be created to prevent them from getting assigned?

A. Create a completion action based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.

B. Create a dynamic list based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.

C. Create an automation rule based on the prospects time to adjust their score to 0 if they haven't been active in 60 days

D. Create a segmentation rule based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.

Correct Answer: C

Question 7

LenoxSoft hosts content in Marketing Cloud Account Engagement and makes it available to prospects via a form submission on their website. They have noticed a high number of form submissions, but some email addresses provided appear to be invalid or fake.
Which two strategies for gating content should ensure real prospects are the ones accessing the content?
Choose 2 answers

A. Send the content via an autoresponder email with a link to download the content.

B. Prospects with invalid emails are marked as 'Do Not Email' to avoid future communication.

C. Prospects with invalid emails are sent an autoresponder requesting email verification.

D. Using the data format drop-down, set the email validation option at the form level.

Correct Answer: C,D

Question 8

LenoxSoft wants to create Contacts instead of Leads or sync with Person Account records. What step should the consultant recommend?

A. Update your field mappings by going to Admin > Configure Fields

B. Contact Marketing Cloud Account Engagement Support to enable the necessary connector behavior

C. Update your Salesforce connector user permissions

D. Locate the relevant documentation and follow the steps to enable.

Correct Answer: B

Question 9

A marketing user wants an automated way to notify the assigned user whenever a prospect submits a specific form. However, this form has been active for six months so they want to make sure notifications will only go out for prospects that submit the form moving forward.
What should be created to notify the assigned user?

A. Dynamic list based on the form submission

B. Completion action on the form submission

C. Automation rule based on the form submission

D. Segmentation rule based on the form submission

Correct Answer: B

Question 10

During the kickoff call, the LenoxSoft Marketing Manager expressed an immediate need to re-engage with older leads that went cold. Given this requirement, which Marketing Cloud Account Engagement features are the minimum requirement for a successful Engagement Program?

A. Email Authentication > Salesforce Connector > Email templates > Users > Engagement program

B. Tracking Code > CNAME > Email Templates > Dynamic Lists > Engagement program

C. CNAME > Salesforce connector > Email Templates > Lists > Engagement program

D. CNAME > Email Authentication > Email templates > Lists > Engagement program

Correct Answer: D

Question 11

The sales team has identified a group of leads who would be a good fit to purchase, but are not yet ready to do so.
What should the marketing team do with these leads until they are ready to purchase?

A. Create an engagement program to send educational content and notify sales if they engage.

B. Add the prospects to a suppression list to keep them from receiving marketing emails until they are ready to purchase.

C. Send the prospects a monthly newsletter with product demos or free trial offers.

D. Reset the prospect's score to 0 and reassign to sales once they submit a form to show interest.

Correct Answer: B

Question 12

LenoxSoft dispatches service technicians to customer locations when their hardware is malfunctioning. After a service call, a customer service satisfaction rating is recorded and stored on the Case object in Salesforce. The LenoxSoft marketing team would like to use a high (>8) rating to classify a prospect as "Satisfied." Satisfied customers need to be automatically added to a specific engagement program for future up-selling.
What process would accomplish this in Marketing Cloud Account Engagement?

A. Marketing Cloud Account Engagement custom object mapped to the Case object > Static list and add all prospects whose Case

B. Workflow to copy the satisfaction rating from cases to contacts and map that field to Marketing Cloud Account Engagement

C. Marketing Cloud Account Engagement custom object mapped to the Case object > Dynamic list where prospects match when the

D. Lookup field to copy the satisfaction rating from cases to contacts and map that field to Marketing Cloud Account Engagement prospects > Dynamic list where prospects match when the prospect has a satisfaction rating over 8 > Use the dynamic list as the recipient list on an engagement program

Correct Answer: C

Question 13

LenoxSoft offers a range of products and each product has a unique website with a custom domain. They want to build landing pages in Marketing Cloud Account Engagement for upcoming webinars that appear to have a webpage URL that appropriately coordinates with the featured product.
What should be done to ensure each landing page URL looks like it is a part of the unique product website?

A. Create one tracking domain from the main LenoxSoft URL, then manually change the URLs when creating the landing page to contain the product name.

B. Create a page action for each landing page, including an action to automatically change the landing page vanity URL to the appropriate product name.

C. Create a custom redirect URL using the product name for each landing page and apply the custom redirect URL when building the landing page.

D. Create multiple tracker domains, one for each product website, and apply the appropriate domain when building the landing pages.

Correct Answer: D

Question 14

There is Custom Field Type in Marketing Cloud Account Engagement called Phone

A. False

B. True

Correct Answer: A

Question 15

Which is not a standard role in Marketing Cloud Account Engagement?

A. Administrator

B. Marketing

C. Sales Manager

D. Sales User

Correct Answer: D

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Salesforce Certified Marketing Cloud Engagement Consultant (MCE-Con-201) Free Practice Test