Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. LenoxSoft has published a new white paper. When prospects submit a "Request a Download" form, they should receive this white paper in an email. All prospects who receive the email and view the white paper should receive an additional +10 points added to their score.
Which sequence of events would meet their goal?

A) Upload the white paper as a new File > Create a Custom Redirect to the white paper file > Create a new Email Template with the Completion
B) Upload the white paper as a new File > Create a new Form > On Step 4 of the Form Wizard, check the box to "Redirect the prospect instead
C) Upload the white paper as a new File > Create a Custom Redirect to the white paper file with the Completion Action "Adjust score :: +10" >
D) Upload the white paper as a new File > Create a Custom Redirect to the white paper file > Create a new Email Template that contains the Custom Redirect link > Create a new Form with the Completion actions "Send autoresponder email" AND "Adjust score :: +10"

2. LenoxSoft has an event coming up and wants to have a landing page to collect registrations. They want to create the page using a drag-and-drop experience and don't want to use any HTML or CSS.
How should a consultant recommend setting this up?

A) Create a custom layout template in Marketing Cloud Account Engagement that contains form elements. Create a landing page using that template.
B) Create a landing page using the enhanced landing page experience. Use the HTML component to iframe in a Marketing Cloud Account Engagement form to track submissions.
C) Create a landing page using the enhanced landing page experience. Use the Marketing Cloud Account Engagement Form component to add a Marketing Cloud Account Engagement form to track submissions.
D) Create both a landing page and form using the enhanced landing page experience.

3. LenoxSoft has very specific lead qualification criteria that must be met before assigning prospects to a sales rep:
* The prospects must be located in Georgia or Florida.
* The prospects must submit their "Request a Demo" form.
When this criteria is met, they want to automatically assign the prospects to a sales rep. "State" is a required field on the "Request a Demo" form.
How should LenoxSoft automate assigning these leads?

A) Create a completion action on the "Request a Demo" form with the action to assign to user.
B) Add a completion action on the form to notify Admin, who manually assigns the prospect.
C) Export the form submission report and import, assigning to the correct user upon import.
D) Run an automation rule to assign based on the "Request a Demo" submission and State field.

4. You have setup an automation rule to add 50 points to prospects who have had activity in the last 30 days and have submitted a specific landing page. You decide that you want to change this up to reflect more recent activity and open it up to all landing pages. You edit the rule criteria to reflect prospect last activity of 10 days or less and submission of any landing page and update the action to add 75 points instead. Which of the following statements is true?

A) For prospects who have already matched but also meet the new criteria, they will receive the 75 points in addition to the 50 points they already received.
B) For all prospects who have already matched the rule, they will receive the 75 point completion action instead of the 50 points they already received.
C) For all prospects who have already matched the rule, they will receive the 75 point completion action in addition to the 50 points they already received.
D) For all prospects who have already matched, no new actions will be applied.

5. What is critical in achieving good email deliverabillty?

A) Sending email through dedicated IP
B) Using personalization in email content
C) Having a text only version of email content
D) Setting up email authentication

Solutions: