Salesforce Certified Marketing Cloud Administrator Exam (Marketing-Cloud-Administrator) Free Practice Test

Question 1

Setup Assistant provides information and resources for configuring a new Marketing Cloud account.
Which two topics does Setup Assistant cover?
Choose 2 answers

A. Setting up the Data Structure

B. Configuring Journey Builder

C. Managing the Enhanced SFTP

D. Enabling Mobile Connect

Correct Answer: B,D

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Question 2

A Marketing manager requests to receive an email, once a week, with high-level metrics in a standard format. Specifically, the manager wants to know how many emails were sent in the last week.
What location and activity would allow the Marketing Cloud admin to complete the request?

A. Analytics Builder: Select the "Account Send Summary" in Reports and schedule a weekly report to be sent.

B. Email Studio: Select "Account Send Summary" in Tracking Reports and schedule a weekly report to be sent.

C. Automation Studio: Create a Report Activity to run every seven days.

D. Automation studio: Create a Query Activity to query data from the "Sent" Data view, then use an Email activity to activate the sending of the data.

Correct Answer: A

Explanation: Only visible for TestSimulate members. You can sign-up / login (it's free).

Question 3

A publishing company has presented the following:
* A need to send renewal reminders to customers whose subscriptions expire in 15 days and 7 days.
* A campaign needs to be created and managed by a general marketing user who will not have administrative rights and who is not technical.
* The customer's expiration date is included in the data file.
What component should the customer's solution include?
Choose 3 answers

A. Data Filter

B. Suppression list

C. Triggered Send

D. Template-based emails

E. Automation StudioTerm

Correct Answer: A,D,E

Explanation: Only visible for TestSimulate members. You can sign-up / login (it's free).

Question 4

Northern Trail Outfitters' employees are NOT receiving emails because the messages are being blocked by Spam filters.
How could the Marketing Cloud admin address this issue?

A. Import employee email addresses into All Subscribers with an "Active status

B. Ask employees to use personal email addresses instead of corporate email addresses

C. Provide the IT team a list of relevant IP Addresses to whitelist in their spam filter

D. Ensure employees have opted in to the test email list or data extension

Correct Answer: C

Explanation: Only visible for TestSimulate members. You can sign-up / login (it's free).

Question 5

A Marketing Cloud admin wants to configure a new keyword for an upcoming SMS campaign. After entering the desired keyword CELEBRATION, the admin notices the keyword is unavailable.
What issue could the admin be facing?

A. Keyword is used within another business unit

B. Keyword fails to meet content standards

C. Keyword has too many characters

D. Keyword is a reserved word

Correct Answer: A

Explanation: Only visible for TestSimulate members. You can sign-up / login (it's free).

Question 6

Which three statements should be considered before using Goals in Journey Builder?
Choose 3 answers

A. Goals can act as exit criteria.

B. Contacts are evaluated against the goal after a wait activity.

C. Each contact is assigned an individual goal.

D. Goals are created to evaluate journey performance.

E. Goal target statistics are stored in a data extension.

Correct Answer: A,B,D

Explanation: Only visible for TestSimulate members. You can sign-up / login (it's free).

Question 7

A Marketing Cloud admin is setting up Northern Trail Outfitter's newest business units and several users to assign to the new business units.
How would the admin assign users to the business units?

A. Search for the individual user, select their name, and click Manage Business Units.

B. Search for the individual user, select their name and click Edit Business Units.

C. Give permissions to users at top-level account to assign their own business units.

D. Re-import the users to update their assigned business units

Correct Answer: B

Explanation: Only visible for TestSimulate members. You can sign-up / login (it's free).

Question 8

Northern Trail Outfitters (NTO) has a requirement to create a distinction between marketing and transactional emails in terms of From Name and IP Address for reputation purposes.
Which two actions should NTO take in order to create Send Classifications?
Choose 2 answers

A. Define custom Reply Mail Management.

B. Define a Subscriber -specific From Name.

C. Define a Delivery Profile.

D. Define a Sender Profile.

Correct Answer: C,D

Explanation: Only visible for TestSimulate members. You can sign-up / login (it's free).

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Salesforce Certified Marketing Cloud Administrator (Marketing-Cloud-Administrator) Free Practice Test