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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. How often must you review and assess a client's taxonomy for maintenance?

A) Quarterly
B) Yearly
C) Weekly
D) Daily

2. You have decided to onboard your user data via the Offline Match Integration. You are in the process of determining the record format in the data file.
Which record format from the following options is valid?

A) awytM3DD bk112=25@bk111=M@bk115=2
B) awytM3DD bk112=25,bk111=M,bk115=2
C) awytM3DD bk112=25~bk111= M~bk115=2
D) awytM3DD bk112=25#bk111= M#bk115=2
E) awytM3DD bk112=25%bk111=M%bk115=2
F) awytM3DD bk112=25|bk111=M|bk115=2

3. Your client wants the ability to onboard data into categories in their taxonomy. Which API will support their efforts?

A) Audiences API
B) Taxonomy API
C) Pixel URL API
D) Ping API
E) User Data API

4. You are working with a global organization. After discussing their company structure, you find that they are centralized organization and operations are run from one global template that is followed by all regions. What seat governance structure should you recommend to your client?

A) Full agency control
B) A global template with local nuances
C) A single seat shared by all regions
D) Horizontal regional empowerment
E) A global DMP nerve center

5. Your client wants their first initiative to be a re-targeting campaign. What do you need to ensure is configured/initiated before the execution of this type of campaign?

A) That access to 3rd party data has been granted and that 1st party converters have been suppressed
B) That a Java Script BlueKai tag is placed in the header of each page and that your client submits reporting for use of third-party data
C) That a custom audience pixel has been generated and that a look-alike model has been created
D) That the BlueKai coretag is placed on the company site and that the channel partner's app has been installed
E) That vendors and share partners have been configured and that Data Usage Agreement has been signed

Solutions: