Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials (1Z0-1031) Free Practice Test

Question 1

You are helping your client create a campaign and they ask you what they should select for Win Frequency for a JSON Return Campaign. You discuss their preferences with them and determine that they want the campaign to win when a user in the target audience is tagged with a new or existing category.
Given this, what should they select for Win Frequency?

A. Win Every Time

B. 15

C. 7

D. 30

E. Win Each Category

F. 1

Correct Answer: A

Question 2

You have decided to onboard your user data via the Offline Match Integration. You are in the process of determining the record format in the data file.
Which record format from the following options is valid?

A. awytM3DD bk112=25@bk111=M@bk115=2

B. awytM3DD bk112=25,bk111=M,bk115=2

C. awytM3DD bk112=25~bk111= M~bk115=2

D. awytM3DD bk112=25#bk111= M#bk115=2

E. awytM3DD bk112=25%bk111=M%bk115=2

F. awytM3DD bk112=25|bk111=M|bk115=2

Correct Answer: F

Question 3

Your client, Alpha Corp, is performing a one-time import of CRM data. They need the data for a single campaign, and due to the nature of the data, it will be obsolete in 14 days. What is the best method for your client to ensure the creation of proper categories and rules?

A. Self-classification

B. Managed classification

C. Corporate classification

D. Self-service OnRamp

Correct Answer: D

Question 4

Which of these is a common use case for the Recency setting?

A. To hide older audiences and users that are no longer as valuable for targeting

B. To extend data delivery beyond the default period for the audience

C. To prioritize delivery of the most recent users in an audience

D. To limit delivery to only users who have taken an action and/or become eligible for an audience within a certain period of days

Correct Answer: D

Question 5

Your main goal is to collect media impression and click data in the DMP. You also want the option of enabling one 302 redirect on impression and/or click event.
What tag type should you use for this?

A. Dynamic Synchronous

B. Pixel

C. IFrame

D. Synchronous

E. Asynchronous

Correct Answer: B

Question 6

Your client wants the ability to onboard data into categories in their taxonomy. Which API will support their efforts?

A. Audiences API

B. Taxonomy API

C. Pixel URL API

D. Ping API

E. User Data API

Correct Answer: A

Question 7

Which of the following is a reason to review and update a taxonomy?

A. There are too many categories in the taxonomy and it is hard to find the right data.

B. Taxonomy permissioning has been activated.

C. The Category Value Assessment has been requested and addressed.

D. It has been a month since the last audit was conducted.

Correct Answer: B

Question 8

On an average, at what rate does data decay?

A. 2% per year

B. 12% per month

C. 20% per week

D. 2% per month

Correct Answer: D

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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials (1Z0-1031) Free Practice Test