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IBM Coremetrics Technical Mastery Test v1 Sample Questions:

1. Which of the following is not a Standard AdTarget segment (i.e., one segment definition that is not provided by default within the application)?

A) Natural Search Visitors
B) New Session Visitors
C) Email Visitors
D) Direct Load Visitors

2. How many cookies are created and used by Intelligent Offer?

A) 1 session cookie
B) 1 session and 1 permanent cookie
C) No cookies get used.
D) 1 permanent cookie

3. What types of Data Collection opt-outs does Coremetrics offer?

A) Anonymous opt-out and Total opt-out.
B) Total opt-out.
C) Anonymous opt-out.
D) No opt-out option is offered.

4. Which of the following is NOT a standard report category?

A) Distribution
B) Affinities
C) Exposure
D) Geography

5. Which of the following is NOT a way end users can access the AdTarget application user interface?

A) Indirect access by clicking the AdTarget application link in the global navigation menu.
B) Indirect access by clicking a display ad marketing program from the Marketing Programs report in Coremetrics Analytics.
C) Indirect access by using the retargeting feature available within Coremetrics Explore.
D) Direct login via http://adtarget.coremetrics.com.

Solutions: