IBM Cognos Business Intelligence Sales Mastery Test v2 (M2020-645) Free Practice Test

Question 1

What is a high-yield question when positioning IBM Cognos BI to the CIO of an organization?

A. What happens when management is not able to get information they need quickly?

B. Do your users trust the data that they have access to?

C. How do you handle information requests from the business?

D. How do you identify outliers in your business?

Correct Answer: A

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Question 2

What is the best strategy when positioning IBM Cognos BI against a niche competitor such as QlikView and MicroStrategy?

A. Explain that unlike these other vendors, all functionalities of Cognos are available out of the box without having to code.

B. Describe how IBM Cognos is the lowest cost solution on the market and provides the lowest total cost of ownership of all vendors.

C. Warn the customer of hidden charges attached to features perceived as free.

D. Expand the agenda to include capabilities not provided by the competitor.

Correct Answer: A

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Question 3

Which capability of IBM Cognos BI is geared toward a consumer or casual user?

A. TM1 integration

B. Report Studio

C. Business Insight

D. Business Modeling

Correct Answer: B

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Question 4

A prospect in HR is interested in the reporting capabilities of IBM Cognos BI, but in the past they have had trouble getting IT to pay attention to their needs.
What is the best way for the sales representative to respond to this concern?

A. Cognos allows organizations to select the appropriate roles that match their user behaviors.

B. The Cognos Workforce Performance solution is tailored to the specific needs of HR, without requiring IT to create these reports.

C. Cognos was designed to take information from multiple applications and pull it together into a
single platform.

D. Cognos solutions are designed with the business user in mind, freeing up IT resources and promoting self-service.

Correct Answer: B

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Question 5

An existing Cognos BI customer has applications that depend on a previous version of Cognos (Series 7). They wish to migrate to IBM Cognos BI.
Which product most resembles their previous version and is likely to provide them with the easiest migration?

A. Business Insight Classic Mode

B. PowerPlay

C. Controller

D. TM1

Correct Answer: B

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IBM Cognos Business Intelligence Sales Mastery Test v2 (M2020-645) Free Practice Test