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CMA Certified Professional Category Manager (CPCM) Sample Questions:

1. Which phase of analytics uses past data and models to estimate what's likely to happen next?

A) Predictive
B) Prescriptive
C) Generative
D) Descriptive

2. There are 4 chains in the Market, What is the ACV Weighted Distribution for Item A within that Market?
Chain A: Distribution of Item A = Yes, Total Store ACV = $1,000,000
Chain B: Distribution of Item A = No, Total Store ACV = $2,000,000
Chain C: Distribution of Item A = Yes, Total Store ACV = $2,000,000
Chain D: Distribution of Item A = Yes, Total Store ACV = $1,000,000

A) 75%
B) $4,000,000
C) $2,000,000
D) 67%

3. Which of the following is an effective technique for creating compelling stories using data and analytics in category management?

A) Focus on presenting data in a concise and persuasive format.
B) Rely on visuals without providing context or narrative.
C) Focus solely on the technical details of the data.
D) Include as much data as possible to ensure thoroughness.

4. What is Brand A's Item Share based on the information below?
* Brand A has 32 items
* Brand B has 15 items
* Total Category has 108 items

A) 46.8
B) 29.6
C) 13.9
D) 15.7

5. What is the primary purpose of a promotional strategy?

A) To manage supply chain operations and inventory levels.
B) To create a long-term business plan for overall company growth.
C) To drive product awareness, increase sales, and influence shopper behavior through targeted promotions.
D) To determine the pricing strategy for all products in the store.

Solutions: