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CMA Certified Professional Category Manager (CPCM) Sample Questions:

1. What is the Dollar Sales per $MMACV for the Product Group in Store 478?

A) $50
B) $5,000
C) $200
D) $4,000

2. What is the primary role of POS data in category management?

A) To predict future consumer trends without additional analysis
B) To monitor employee performance at checkout
C) To track inventory levels in real-time
D) To provide insights into category performance and guide decision-making.

3. What is considered a long-term promotional objective for the retailer?

A) Lobby displays
B) Weekly advertisement
C) Online discounts
D) Retailer image/brand building

4. The simplest form of regression analysis is _____, where the relationship between variables is modeled as a straight line.

A) Quantile Regression
B) Linear Regression
C) Polynomial Regression
D) Decision Tree Regression

5. What is Midtown Mart's share of wallet (SOW) for Category X?

Table shown:

A) 75%
B) 27%
C) 60%
D) 25%

Solutions: