Share Latest Aug-2023 AD0-E602 DUMP with 52 Questions and Answers

PDF Dumps 2023 Exam Questions with Practice Test

NEW QUESTION # 29
A Real-Time CDP Business Practitioner is working with a client and needs to process a request to access or delete through the privacy service.
What must the Real-Time CDP Business Practitioner include in the request?

• A. Segment and namespace
• B. Last name and segment
• C. Identity and namespace
• D. Identity and segment

Answer: C

Explanation:
According to the Adobe documentation, identity and namespace are the two required fields that must be included in a request to access or delete through the privacy service. Identity is the value of the identifier for the profile, such as an email address or a phone number. Namespace is the type of identifier, such as ECID or CRM ID. Reference: https://experienceleague.adobe.com/docs/experience-platform/privacy/ui/create-request.html?lang=en#required-fields

NEW QUESTION # 30
A Real-Time CDP Business Practitioner wants to target audiences on Linkedln.
In order to target Linkedln profiles what three identities must be used to support this targeting?

• A. Hashed emails, phone number, GAID
• B. Hashed emails, IDFA, GAID
• C. IDFA, GAID, MID

Answer: A

Explanation:
According to the Adobe documentation, Linkedln Matched Audiences is a type of destination that allows matching profiles based on hashed email addresses, phone numbers, or mobile device IDs (GAID or IDFA) with Linkedln users across various Linkedln services, such as Campaign Manager and Marketing Solutions API. This type of destination can be used to target audiences on Linkedln using these three identities. Reference: https://experienceleague.adobe.com/docs/experience-platform/destinations/catalog/linkedin-matched-audiences.html?lang=en

NEW QUESTION # 31
A marketer sets up a new Amazon S3 source in real-time CDR A few days later, the marketer wants to check for any errors with ingestion.
In which two places should the marketer look for ingestion errors? (Choose two.)

• A. Segments detail
• B. Profile details
• C. Source's dataflow activity
• D. Dataset activity

Answer: C,D

Explanation:
According to the Adobe documentation1, dataset activity and source's dataflow activity are two places where ingestion errors can be viewed. Dataset activity shows the status of each batch that is ingested into a dataset, including any errors or warnings. Source's dataflow activity shows the status of each source connection run, including any errors or warnings. Reference: 1 https://experienceleague.adobe.com/docs/experience-platform/sources/ui/monitor.html?lang=en#viewing-ingestion-errors

NEW QUESTION # 32
An Adobe Real-time CDP customer is currently experiencing a low match rate with the Google DV360 connection when sharing cookie-based website retargeting audiences due to users visiting their website from a Safari browser. This customer also has a 70% authentication rate on their website with users logging in with an email address.
What could an Adobe Real-time CDP business practitioner suggest to improve the reach of the customer's website retargeting audiences with Google?

• A. Share the segment using the Google Customer Match connection using hashed email addresses as the target identity
• B. Share the segment using the Google Customer Match connection using ECID as the target identity
• C. Only send users who have visited the website using another browser (e.g. Chrome)

Answer: A

Explanation:
According to the Adobe documentation, Google Customer Match is a type of destination that allows matching profiles based on hashed email addresses, phone numbers, or user IDs with Google users across various Google services, such as Search, YouTube, Gmail, and Display & Video 360 (DV360). This type of destination can improve the match rate for website retargeting audiences, especially for users who visit the website from browsers that block third-party cookies, such as Safari. Reference: https://experienceleague.adobe.com/docs/experience-platform/destinations/catalog/google-customer-match.html?lang=en

NEW QUESTION # 33
A Real-Time Business Practitioner wants to receive alerts when an error occurs while ingesting data from a source connection. Which method should the practitioner use to enable this?

• A. Subscribe to failure alerts from monitoring Ul
• B. Create failure alerts in source workflow
• C. Subscribe to source flow run failure alerts

Answer: C

Explanation:
According to the Adobe documentation, subscribing to source flow run failure alerts is the method to receive alerts when an error occurs while ingesting data from a source connection. Source flow run failure alerts are notifications that are sent to the user's email address when a source connection run fails due to an error. The user can subscribe to these alerts by selecting the option in the source connection settings. Reference: https://experienceleague.adobe.com/docs/experience-platform/sources/ui/monitor.html?lang=en#subscribing-to-source-flow-run-failure-alerts

NEW QUESTION # 34
A Real-time CDP Business Practitioner must enable a scheduled evaluation of an organization's segments How should the segments be toggled on?

• A. Create a scheduled segment
• B. Add all segments to schedule
• C. Add all segments to a destination

Answer: B

Explanation:
According to the Adobe documentation, to enable scheduled evaluation of segments, the practitioner must add all segments to schedule by selecting them from the Segments tab and clicking on "Add to schedule" from the action bar. Reference: https://experienceleague.adobe.com/docs/experience-platform/segmentation/ui/schedule-segments.html?lang=en#schedule-segments

NEW QUESTION # 35
A data steward is working with a client who has provided geographic dat a. Which labeling option is appropriate to categorize this type of data?

• A. Identity Data
• B. Profile Data
• C. Contractual Data
• D. Sensitive Data

Answer: B

Explanation:
According to the Adobe documentation, profile data is a type of data label that indicates data that describes characteristics or traits of an individual or group, such as demographic information, preferences, or interests. Geographic data can be categorized as profile data, as it describes the location of an individual or group. Reference: https://experienceleague.adobe.com/docs/experience-platform/data-governance/labels/data-labels.html?lang=en#data-labels

NEW QUESTION # 36
A retailer implements Adobe Real-Time CDP and is able to combine in-store purchase data with purchase data from their website using a phone number as the primary key. This retailer's primary business goal for this year is to acquire new customers. The primary KPI is return-on-ad-spend (ROAS).
For which use-case could segmentation meet the business goal?

• A. Cross-sell/Upsell
• B. Customer Re-engagement
• C. Suppression

Answer: C

Explanation:
According to the Adobe documentation, suppression is a use-case that involves creating segments of existing customers who have already purchased a product or service and excluding them from paid campaigns that are aimed at acquiring new customers. This use-case could help the retailer meet their business goal of increasing ROAS by reducing wasted ad spend on existing customers and focusing on potential customers who have not bought yet. Reference: https://experienceleague.adobe.com/docs/experience-platform/segmentation/use-cases/suppression.html?lang=en

NEW QUESTION # 37
A Real-time CDP business practitioner wants to fetch merged profile data of a customer across multiple data sources. Which two elements must match in the data sources for the profile to merge? (Choose two.)

• A. People identifier
• B. Identity value
• C. Namespace
• D. Profile ID

Answer: B,C

Explanation:
According to the Adobe documentation3, identity value and namespace are two elements that must match in the data sources for the profile to merge. Identity value is the unique identifier for a customer, such as an email address or a phone number. Namespace is the type or source of the identity value, such as Email or Phone Number. When two data sources have the same identity value and namespace, they can be stitched together to form a unified profile. Reference: 3 https://experienceleague.adobe.com/docs/experience-platform/profile/identity-service/overview.html?lang=en#identity-service-overview

NEW QUESTION # 38
A Real-Time CDP Business Practitioner wants to make Privacy Service requests for Experience Cloud applications. Which two categories of applications can they use? (Choose two.)

• A. On-prem applications
• B. Self-serve applications
• C. Applications integrated with Privacy Service
• D. Real-time applications

Answer: B,C

Explanation:
According to the Adobe documentation, self-serve applications are applications that allow users to create and manage their own Privacy Service requests, such as Adobe Experience Platform, Adobe Campaign Standard, and Adobe Target. Applications integrated with Privacy Service are applications that have built-in integrations with Privacy Service and can automatically process requests, such as Adobe Audience Manager, Adobe Analytics, and Adobe Experience Manager. Reference: https://experienceleague.adobe.com/docs/experience-platform/privacy/home.html?lang=en#applications

NEW QUESTION # 39
A banking and insurance company has "memberid" as the unique user id for customers who land on their website from Google organic search and authenticate.
Which namespace is recommended to fetch profiles for known customers?

• A. Custom namespace for Google Click ID
• B. Customer namespace for authenticated id
• C. Custom namespace for memberid

Answer: B

Explanation:
According to the Adobe documentation, a custom namespace is a namespace that is created by the user to define a specific type or source of identity value that is not available in the predefined namespaces. A custom namespace for memberid would be recommended to fetch profiles for known customers who land on their website from Google organic search and authenticate, because memberid is a unique user id that is specific to this use case and not covered by any predefined namespace. Reference: https://experienceleague.adobe.com/docs/experience-platform/profile/identity-service/namespace.html?lang=en#custom-namespaces

NEW QUESTION # 40
An Adobe Real-Time CDP Business Practitioner wants to create a batch segment of users for a financial services client who opened account in the last rolling 30 days. The analytics team needs an updated segment count prior to a campaign launch.
What would the practitioner need to do to achieve this task?

• A. Streaming segment
• B. Re-create the segment
• C. Segment job

Answer: C

Explanation:
According to the Adobe documentation, segment job is a feature that allows running an on-demand evaluation of segments using batch datasets and getting an updated segment count within minutes. Segment job can be used to achieve this task by selecting the segment and clicking on "Run segment job" from the action bar. Reference: https://experienceleague.adobe.com/docs/experience-platform/segmentation/ui/segment-job.html?lang=en

NEW QUESTION # 41
An Adobe Real-Time CDP Business Practitioner needs to exclude certain opt-out events from all segments used in off-site targeting by a company data governance policy enforcer.
Which type of data usage label should be applied to this data?

• A. Identity
• B. Contract
• C. Sensitive

Answer: B

Explanation:
According to the Adobe documentation, contract is a type of data usage label that indicates data that has contractual limitations on how it can be used, such as opt-out events or third-party data. Contract data can be excluded from segments used in off-site targeting by applying data usage policies that enforce data governance rules. Reference: https://experienceleague.adobe.com/docs/experience-platform/data-governance/dule/dule-overview.html?lang=en#dule-overview

NEW QUESTION # 42
An Real-Time CDP Business Practitioner was tasked with building a report that monitored a dataflows Activation rate. Which type of Ingestion would the practitioner need to select within the Monitoring Dashboard to meet this requirement?

• A. Identities
• B. Destinations
• C. Sources
• D. Profiles

Answer: B

Explanation:
According to the Adobe documentation, destinations are endpoints where data can be activated from Adobe Experience Platform, such as email service providers, social media platforms, or analytics tools. The activation rate is a metric that measures how many profiles or segments are successfully activated to a destination within a given time period. To monitor the dataflows activation rate, the practitioner would need to select destinations as the type of ingestion within the Monitoring Dashboard and view the activation metrics for each destination. Reference: https://experienceleague.adobe.com/docs/experience-platform/monitoring/ui/dashboard.html?lang=en#destinations

NEW QUESTION # 43
A Real-Time CDP Business Practitioner is working with a client who requires automatic authentication Which type of ingestion should the practitioner choose?

• A. Streaming
• B. Batch
• C. Real-Time

Answer: B

Explanation:
According to the Adobe documentation3, batch ingestion is the type of ingestion that supports automatic authentication. Batch ingestion enables data to be ingested periodically from sources such as databases, cloud storage, or CRM systems. Batch ingestion also supports authentication methods such as OAuth 2.0, API key, or username and password. Reference: 3 https://experienceleague.adobe.com/docs/experience-platform/ingestion/home.html?lang=en#batch-ingestion

NEW QUESTION # 44
A Real-Time CDP Business Practitioner is working with a client whose platforms are not adhering to data compliance measures. Which two must the practitioner use to enforce data governance for activating segments to platform destinations? (Choose two.)

• A. Data usage policies
• B. Data enforcement rules
• C. Marketing action
• D. Destination labels

Answer: A,D

Explanation:
According to the Adobe documentation, destination labels are labels that indicate the type and purpose of a destination, such as on-site or off-site, personalization or analytics, etc. Data usage policies are rules that define how data can be used based on data usage labels and destination labels. These two must be used to enforce data governance for activating segments to platform destinations by ensuring that only compatible data and destinations are allowed. Reference: https://experienceleague.adobe.com/docs/experience-platform/data-governance/labels/destination-labels.html?lang=en https://experienceleague.adobe.com/docs/experience-platform/data-governance/policies/policies-overview.html?lang=en

NEW QUESTION # 45
A Data Steward was recently hired to ensure data governance for a large insurance company. Which two roles will be part of their main job assignment? (Choose two.)

• A. Reviewing data, datasets, and data samples to apply and manage metadata usage labeling.
• B. Creating data policies and applying them to datasets and fields.
• C. Use data to design new customer experiences.
• D. Creating batch integrations and data schemas.

Answer: A,B

Explanation:
According to the Adobe documentation, a Data Steward is a role that is responsible for ensuring data quality, compliance, and governance across the organization. Some of the main tasks of a Data Steward include creating data policies and applying them to datasets and fields, reviewing data, datasets, and data samples to apply and manage metadata usage labeling, monitoring data quality issues and resolving them, etc. Reference: https://experienceleague.adobe.com/docs/experience-platform/data-governance/home.html?lang=en#roles

NEW QUESTION # 46
A Real-Time CDP Business Practitioner must create a new destination. As the final step in creating the new destination, they are unable to indicate the intent for which data will be exported to the destination.
What must they do in order to complete the new destination creation?

• A. Create their own marketing action
• B. Move to the activation flow
• C. Select an audience

Answer: A

Explanation:
According to the Adobe documentation, if none of the predefined marketing actions match the intent for which data will be exported to the destination, the practitioner can create their own marketing action by selecting "Other" and providing a name and description for it. Reference: https://experienceleague.adobe.com/docs/experience-platform/destinations/ui/destination-actions.html?lang=en#creating-a-new-marketing-action

NEW QUESTION # 47
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