[Sep-2021] Dumps Brief Outline Of The PEGAPCDC85V1 Exam - TestSimulate

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NEW QUESTION 12
U+ Bank, a retail bank, presents various credit card offers to its customers on its website. The bank uses artificial intelligence (AI) to prioritize the offers based on customer behavior. Since introducing the Gold credit card offer, the offer click through rate propensity has increased to 0.83.
What does the increase in the propensity value most likely indicate?

• A. Similar customers have rejected the offer.
• B. Similar customers have purchased other offers.
• C. Similar customers have shown interest in the offer.
• D. Similar customers have ignored the offer.

Answer: B

 

NEW QUESTION 13
To access a property from an unconnected component, you use the____________.

• A. customer-dot-property construct
• B. dot-property value directly
• C. component-dot-property construct
• D. property value

Answer: C

 

NEW QUESTION 14
What does a solid arrow from a "Set Property" component to a "Filter" component mean?

• A. There is a one-to-one relationship between a "Set Property" and a "Filter" component.
• B. Information from the "Set Property" component is copied over to the "Filter" component.
• C. To evaluate the "Set Property" component, the "Filter" component is evaluated first.
• D. A property from the "Set Property" component is referenced by the "Filter" component.

Answer: D

 

NEW QUESTION 15
You are a decisioning consultant responsible for configuring offer prioritization for home loan offers based on the business requirements.
Select each prioritization factor on the left and drag it to the correct condition on the right.

Answer:

Explanation:

 

NEW QUESTION 16
You are the decisioning consultant on an Al-powered one-to-one customer engagement implementation project. You are asked to design the next-best-action prioritization expression that balances the customer needs with the business objectives.
What factor do you consider in the prioritization expression?

• A. Offer eligibility
• B. Predicted customer behavior
• C. Customer contact policy
• D. Offer relevancy

Answer: A

 

NEW QUESTION 17
U+ Bank, a retail bank, follows all engagement policy best practices to present credit card offers on their website. The bank has introduced a new credit card offer, the Rewards card. Anna, an existing customer, currently holds a higher value card. Premier Rewards, and does not see the new Rewards card offer.
What condition possibly prevents Anna from seeing the new Rewards card offer?

• A. Suitability
• B. Suppression rules
• C. Applicability
• D. Eligibility

Answer: A

 

NEW QUESTION 18
U+ Bank wants to offer credit cards only to low-risk customers. The customers are divided into various risk segments from Good to Very Poor. The risk segmentation rules that the business provides use the Average Balance and the customer Credit Score.
As a decisioning consultant, you decide to use a decision table and a decision strategy to accomplish this requirement in Pega Customer Decision Hubtm.

Which property allows you to use the risk segment computed by the decision table in the decision strategy?

• A. pxResu/t
• B. pxSegment
• C. pxOutcome
• D. pxRiskSegment

Answer: C

 

NEW QUESTION 19
The U+ Bank marketing department wants to leverage the next-best-action capability of Pega Customer Decision Hubtm on its website to promote new offers to each customer.
Place the events in the sequential order.

Answer:

Explanation:

 

NEW QUESTION 20
Aggregation components provide the ability to________________.

• A. choose between actions
• B. make calculations based upon a list of actions
• C. filter actions based on priority and relevance
• D. set a text value to a strategy property

Answer: B

 

NEW QUESTION 21
MyCo, a mobile company, uses Pega Customer Decision Hubtm to display offers to customers on its website.
The company wants to present more relevant offers to customers based on customer behavior. The following diagram is the action hierarchy in the Next-Best-Action Designer.

The company wants to present offers from both the groups and arbitrate across the two groups to select the best offer based on customer behavior.
As a decisioning consultant, what must you do to present offers from the two groups?

• A. Set contact limits for both the groups.
• B. Map a real-time container to the Top-level or Issue-level.
• C. Enable an engagement policy for the second group.
• D. Create a decision strategy at the Issue-level.

Answer: D

 

NEW QUESTION 22
The following decision strategy outputs the most profitable shoe a retailer can sell. The profit is the selling Price of the shoe, minus the Cost to acquire the shoe.

The details of the shoes are provided in the following table:

According to the decision strategy, what is the output of component in the blank space highlighted in red?

• A. Nike, Adidas, Puma, Reebok
• B. Nike
• C. Reebok
• D. Reebok, Puma, Adidas, Nike

Answer: C

 

NEW QUESTION 23
MyCo, a mobile company, uses Pega Customer Decision Hubtm to display offers to customers on its website.
The company wants to present more relevant offers to customers based on customer behavior. The following diagram is the action hierarchy in the Next-Best-Action Designer.

The company wants to present offers from both the groups and arbitrate across the two groups to select the best offer based on customer behavior.
As a decisioning consultant, what do you configure to select the best offer from both groups based on customer behavior?

• A. Enable an action value in the prioritization formula.
• B. Ensure that the propensity is enabled in Arbitration tab.
• C. Create an adaptive model rule at the Issue-level.
• D. Create a prioritization decision strategy at the Group-level.

Answer: A

 

NEW QUESTION 24
The U+ Bank marketing department currently promotes various home loan offers to qualified customers. Now, the bank does not want customers to receive more than four promotional emails per quarter, regardless of past responses to that action by the customer.
Which option allows you to implement the business requirement?

• A. Volume constraints
• B. Customer contact limits
• C. Suitability rules
• D. Suppression policies

Answer: C

 

NEW QUESTION 25
Using Pega Customer Decision Hub, a mobile company transitions from a one-to-many to a one-to-one marketing approach.
The company is introducing a new data plan.
To offer the new data plan, what must the mobile company focus on when implementing the Next-Best-Action paradigm?

• A. Customer relevancy and business profitability
• B. Maximize customer churn for low-value customers
• C. Offer the new retention plan for all customers in a certain region
• D. Meet the quarterly targets regardless of customer needs

Answer: A

 

NEW QUESTION 26
The following decision strategy outputs the most profitable shoe a retailer can sell. The profit is the selling Price of the shoe, minus the Cost to acquire the shoe.

The details of the shoes are provided in the following table:

What is the number of outputs that each component has?

• A. Set-Property=1, Results=1
• B. Set-Property=4, Results=4
• C. Set-Property=4, Results=1
• D. Set-Property=1, Results=4

Answer: D

 

NEW QUESTION 27
A customer contacts a bank to resolve a credit card dispute. After dispute resolution, Next-Best-Action displays a set of sales offers that a Customer Service Representative can present to the customer.
Which feature of Next-Best-Action helps the Customer Service Representative decide on the offer to present to the customer?

• A. Offers ranking
• B. Call intent detection
• C. Interaction history
• D. Dispute handling strategy

Answer: D

 

NEW QUESTION 28
As a decisioning consultant, you advise the board on the business issues for which they must use the Next-Best-Action strategy.
Which three business issues do you recommend? (Choose Three)

• A. Collections
• B. Retention
• C. Resource Planning
• D. Service
• E. Accounting

Answer: A,B,E

 

NEW QUESTION 29
U+ Bank, a retail bank, wants to show home loan offers to customers who log in to their website. U+ Bank decides to use the Pega Customer Decision Hubtm.
What information does the U+ Bank website receive in response to the real-time container request by Customer Decision Hub?

• A. Only the image location and its placement type
• B. Only relevant action details and its treatment details
• C. Only the action name and description
• D. Only the image location

Answer: B

 

NEW QUESTION 30
In a Decisioning Strategy, which decision component is required to enable access to the Customer properties like age, income, etc.?

• A. Set Property
• B. None, properties are available
• C. Data Import
• D. Proposition Data

Answer: A

 

NEW QUESTION 31
U+ Bank, a retail bank, wants to include offer related images in the emails that they send to their qualified customers. As a decisioning consultant, what best practice must you follow to include images in the emails?

• A. Embed images in the email directly
• B. Host images on an external server
• C. Provide links to images in the email
• D. Attach images to the email

Answer: C

 

NEW QUESTION 32
Myco, a telecom company, has recently implemented Pega Customer Decision Hubtm. Now, the company wants to move away from traditional marketing and leverage the always-on outbound capabilities.
What artifact do you configure to translate the traditional segments used to identify the target audience?

• A. Segmentation
• B. Contact policies
• C. Engagement policies and Arbitration
• D. Audience

Answer: C

 

NEW QUESTION 33
You are a strategy designer on a next-best-action project and are responsible for designing and implementing decision strategies.
Select each component on the left and drag it to the correct requirement on the right.

Answer:

Explanation:

Explanation
Compute SUM of PROFIT = Group BY
Determine target budget to retain a customer = Set Property
Determine customer credit score = Scorecard
Divide customers into risk segment = Decision Table

 

NEW QUESTION 34
U+ Bank recently introduced a new credit card offer, Platinum Plus, for its premium customers. As the bank has some financial targets to meet, the business has decided to boost the Platinum plus card.
As a decisioning consultant, how can you ensure that the Platinum Plus offer is prioritized over other offers?

• A. Increase the business weight of the Platinum Plus card.
• B. Increase the starting propensity of the Platinum Plus card.
• C. Increase the action value of the Platinum Plus card.
• D. Increase the context weight of the Platinum Plus card.

Answer: D

 

NEW QUESTION 35
U+ Bank has decided to use the Pega Customer Decision Hubtm to recommend more relevant banner ads to its customers when they visit the personal portal.
Select each placement type on the left and drag it to the correct requirement on the right.

Answer:

Explanation:

 

NEW QUESTION 36
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