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Free SAP Certified Technology Associate C_C4HMC92 Ultimate Study Guide (Updated 123 Questions)
SAP Marketing Cloud Implementation Certification Exam Topics:
| Topic Areas | Topic Details, Courses, Books | Weighting |
|---|---|---|
| Dynamic Customer Profiling | Explain the data model and how to enhance the data model. Outline the options for extensibility, and explain the concepts of Best Record, sentiment engagement, Predictive Studio, and Score Builder capabilities. C4H260 (SAP MARKETING CLOUD 1902) | > 12% |
| Marketing Planning and Performance | Explain the concept of the marketing calendar, the process of budget planning, the setup of a planning model, the role of marketing areas, the process of spend planning & management, the options to load actuals and commitments from external systems, the concept of media types, and customization options. Help Marketing and Performance | < 8% |
| Analytics and Reporting | Explain the benefits of the behavior insight application, the benefits of white space analysis, the capabilities of the Marketing Executive Dashboard, the concept of CDS Views, the BusinessObjects Cloud related analytics, embedded analytics, extensibility of CDS views and queries in embedded analytics, and Insight for Sales. Help Analytics | < 8% |
| Administration Tasks | Setup Marketing Permissions Checks and configure workflows for business objects; explain the option for anonymizing contact information, the marketing objects lifecycle management, the concept of user and role management, and the option to customize using the Self-Service Configuration UIs. C4H260 (SAP MARKETING CLOUD 1902) | 8% - 12% |
| Extensibility | Explain varous extensibility options and ways to implement them C4H260 (SAP MARKETING CLOUD 1902) | 8% - 12% |
| Integration and Data Upload | Explain the concepts when integrating SAP Marketing Cloud with other solutions like Cloud for Customer,SAP Commerce Cloud etc. Additionally Know how to monitor integration errors, the available standard integration scenarios. Set up integration scenarios, and the ways to integrate ERP in context of Marketing Resource Management. C4H260 (SAP MARKETING CLOUD 1902) | 8% - 12% |
| Segments, Campaigns and Journeys | Explain the technical foundation of segmentation, the core features of Segmentation modelling, and compare the types of target groups. Explain the concept of campaign categories and their actions, the possibilities of creating personalized campaign content, the options available for executing campaigns. Set up Marketing permissions, suppression rules and marketing areas. C4H260 (SAP MARKETING CLOUD 1902) | > 12% |
| Lead and Account Based Marketing | Describe Contact-Lead-Opportunity process; Explain the Account Based marketing; Dxplain the process of defining a new lead stage, data replication between SAP Marketing Cloud and SAP Cloud for Customer, and success reporting. Leads and Accounts | < 8% |
| Commerce Marketing | Outline the offer recommendations, product recommendations, and personalize segmentation for webshop scenario; set up the recommendation models and use the recommendations; explain the concept of re-marketing scenarios. Help Commerce Marketing | < 8% |
| Onboarding and getting started | Explain the components, roles and authorizations and actions implelented in 2 tier landscape of Marketing Cloud C4H260 (SAP MARKETING CLOUD 1902) | 8% - 12% |
C_C4HMC92 Exam Certification Details:
| Duration: | 180 mins |
| Cut Score: | 64% |
| Sample Questions: | SAP C_C4HMC92 Exam Sample Question |
| Languages: | English |
| Level: | Associate |
| Exam: | 80 questions |
NEW QUESTION 25
Which apps would you use to assign a custom view in segmentation and move to production?
- A. Add Custom View, Marketing Extensibility Status. Export Software Collection
- B. Add Custom View, Marketing Extensibility, Export Software Collection
- C. Import Data, Marketing Extensibility Status, Export Software Collection
- D. Import Data, Marketing Extensibility, Export Software Collection
Answer: B
NEW QUESTION 26
In Predictive Studio, uploading of the score values in the model fit can be done by
- A. a CSV file or the Scores API.
- B. the Scores API only
- C. a CSV file only
Answer: A
NEW QUESTION 27
What are the 3 real-time Analytics offered to measure Marketing success?
- A. Embedded Analytics (Ex. Campaign Success Reporting)
- B. Analytical Stories/ Dashboards (Ex. Marketing Executive Dashboard, Lead Dashboard)
- C. All of these
- D. Analytics Apps (Ex. Customer Journey Insight Sentiment Engagement)
Answer: C
NEW QUESTION 28
Your customer wants to leverage web shop information about consumers' online buying behavior for marketing campaigns.
Which objects in SAP Marketing Cloud store information about sales orderes and included line items? (2)
- A. Item of interest
- B. Interaction
- C. Product
- D. Interaction product
Answer: B,C
NEW QUESTION 29
What are the 5 main features of the SAP Marketing Cloud?
- A. Building experiences based on specific contact preferences to engage them
- B. All of these
- C. Identifying high-value accounts
- D. Aligning/Orchestrating Marketing and Sales efforts. Ex. Marketing triggering a campaign that engages Sales (through leads or tasks)
Answer: B
NEW QUESTION 30
What are the characteristics of a control group? (2)
- A. It can be created only via the Segmentation Model application
- B. It analyzes the effectiveness of marketing measures
- C. It can be assigned to multiple target groups
- D. It can be assigned to only one target group
Answer: B,C
NEW QUESTION 31
You are using A/B testing feature of campaign management to maximize the efficiency of your e-mail campaigns. Which criteria determine the winner during A/B testing? (2)
- A. Unique click rate
- B. Sentiment score
- C. Rate of opened messages
- D. Top categories
Answer: A,C
NEW QUESTION 32
Marketing locations can be used to
- A. Personalize campaigns, for example, by including a contact's marketing location in an email campaign.
- B. All of these
- C. Segment your contacts based on marketing location attributes to better target follow-up campaigns.
- D. Enrich contacts with the interactions' marketing location to better understand their most recent or most frequent marketing location.
Answer: B
NEW QUESTION 33
In what Ul can you show data fields from Custom Business Objects?
- A. Corporate account list
- B. Contact profile
- C. Contact list
- D. Segmentation models
Answer: D
NEW QUESTION 34
What are some of the features that use permissions in SAP Marketing Cloud? (3)
- A. Communciation categories
- B. Success measurement
- C. Landing pages
- D. Campaign execution checks
- E. Push notification affinity
Answer: A,C,D
NEW QUESTION 35
A company plans their budget for each brand by country, region, industry and media types. Assume that the relevant marketing areas, media types and custom dimensions have been created.
For this company, the manufacturing company is not relevant for the Bahamas.
What are some of the key steps to consider when you are creating the planning model for this company? (2)
- A. Select the relevant standard and custom dimensions and select the option to use media types
- B. Ensure that marketers are defined and their vaulues are maintained in the system
- C. Assign media types to the lowest level of the planning hierarchy
- D. Define industries by country using the Dimension Relations app
Answer: A,D
NEW QUESTION 36
In a given business scenario, the priority of the information based on data received from a landing page is higher than the priority of the data received from SAP CRM. What app allows you to priorize the information?
- A. Communication Arrangements
- B. Marketing Extensibility
- C. Segmentation Configuration
- D. Manage Your Solution
Answer: D
NEW QUESTION 37
Your customer wants to delete consumer information from SAP Marketing Cloud that was collected via one specific source system. Consumer information from other sources can remain in the Best Record in SAP Marketing Cloud. Which application jobs do you need to execute? (2)
- A. Contacts: Delete Flagged Contacts
- B. Contacts: Delete Flagged Contact IDs
- C. Contacts: Flag Contact IDs for Deletion
- D. Contacts: Flag Contacts for Deletion
Answer: B,C
NEW QUESTION 38
The marketing expert can analyze and process data that has been harvested from internal or external channels, in
- A. Profile Dashboard
- B. Customer Journey Insight
- C. Analytics and Reports Gallery
- D. Sentiment Engagement
Answer: B
NEW QUESTION 39
What are some of the steps to create a user? (2)
- A. Create a contact
- B. Export a .CSV file to SAP Cloud Platform Identity Authentication
- C. Create an employee
- D. Create a Communication User and Communication Arrangement
Answer: A,C
NEW QUESTION 40
Where do you maintain rule expressions when creating a suppression rule?
- A. In the decision table
- B. In rule sets
- C. In the rules framework
- D. In rules
Answer: A
NEW QUESTION 41
Which of the following can you do with Sentiment Engagement in SAP Marketing Cloud? (2)
- A. Map your contacts' social media IDs to interests
- B. Understand sentiments and topics of all contacts in a segmentation model
- C. Analyze sentiments and topics of all contacts in target group
- D. Use text analysis to understand interests
Answer: B,C
NEW QUESTION 42
You are creating a predictive model that should, in general, only apply to contacts from specific countries.
How can you restrict the validity of a predictive model?
- A. Provide a training set that contains only contacts from specific countries
- B. Use the Segmentation Builder to select relevant countries
- C. Add an applicable scope for the countries
- D. Assign a marketing area to predictive model
Answer: D
NEW QUESTION 43
Your customer wants to implement a process in which marketing experts create campaigns that are then approved/rejected by the marketing manager. How can you implement this approval process?
- A. Maintain the Write restriction for the marketing manager's business role
- B. Activate the business workflow for the campaign object
- C. Maintain the Read restriction for the marketing manager's business role
- D. Implement the changes in the Define Campaign Categories and Actions configuration app
Answer: B
NEW QUESTION 44
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