
[Nov 16, 2021] Marketing-Cloud-Developer Exam Brain Dumps - Study Notes and Theory
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NEW QUESTION 13
A field value returned from a DE lookup contains a tab-delimited list of values. Which AMPscript function could easily determine if a specific text string exist anywhere in the list?
- A. IndexOf
- B. Substring
- C. BuildRowSetFromString
- D. Length
Answer: C
NEW QUESTION 14
A developer needs to determine why a Query Activity in an Automation has failed.
Which three scenarios could have caused this? Choose 3 answers
- A. The query is returning more than one million rows.
- B. The query is inserting a value that is larger than the size of a field.
- C. The query is not returning a value for a non-nullable field.
- D. The query takes more than 60 minutes to run.
- E. The query results in duplicate rows not allowed by the primary key.
Answer: B,C,D
NEW QUESTION 15
How can subscriber, system, and sendable Data Extension attributes be referenced for content personalization using SSJS? Choose 1.
- A. <ctrl:var name="attributeName" />
- B. <ctrl:field name="attributeName" />
- C. <ctrl:attribute name="attributeName" />
- D. <field name="attributeName" />
Answer: B
NEW QUESTION 16
Customer data has been imported into a staging data extension and needs to be normalized before adding into the master data extension. A text field named 'birthday' contains date values in various formats. Some of the values are valid dates, but some are not.
Which SQL keywords and functions could be used to write the query'' Choose 2 answers
- A. UPDATE, ISDATE, CONVERT
- B. CASE, ISDATE, CONVERT
- C. CASE, ISDATE, CAST
- D. WHERE, ISDATE, CONVERT
Answer: B,C
NEW QUESTION 17
A particular data extension need to be configured to store six months of data.
How should data retention be added to the data extension in Email Studio?
- A. Run a query to overwrite the rows with six months of data
- B. Create a new data extension that includes data retention settings
- C. Import a file to overwrite the rows with six months of data
- D. Update the data extension configuration to include data retention settings.
Answer: B
NEW QUESTION 18
A developer wants to trigger an SMS message to a subscriber using a form published on CloudPages. How should the SMS message be triggered once the subscriber submits the form?
- A. requestToken and messageContact REST API objects
- B. InsertData AMPscript function to add the subscriber to a MobileConnect list
- C. Outbound SMS template and Automation Send Method
- D. CreateSMSConservation AMPscript function
Answer: A
NEW QUESTION 19
NTO wants to exclude sending an email at send time to those with a record on the 'Exclude' Data Extension. The primary key on this data extension is Subscriber Key. How would a developer write the Exclusion Script?
- A. Lookup ('Exclude','SubscriberKey', 'EmailAddress', emailddr_)
- B. Lookup ('Exclude','EmailAddress','SubscriberKey',SubscriberKey)
- C. Rowcount (LookupRows('Exclude','SubscriberKey,_SubscriberKey) >1
- D. Rowcount (LookupRows('Exclude',SubsciberKey,_SubscriberKey) >0
Answer: D
NEW QUESTION 20
A developer is creating a custom preference center and wants to log unsubscribeevents from the CloudPage.
Which set of parameters should be captured and provided to the LongUnsubEvent Execute Call to ensure accurate unsubscribe information?
- A. SubscriberID and BatchID
- B. SubscriberKey and BatchID
- C. EmailAddress and JobID
- D. SubscriberKey and JobID
Answer: D
NEW QUESTION 21
A developer wants to inject a Contact into a journey using API. What method and route would be used to accomplish this?
- A. Post/interaction/v1/interactions
- B. Post/ interaction/ v1/events
- C. Post / contacts/v1/contacts
- D. Post/v1hub/datevents/key:[key} /rows / {primaryKeys
Answer: B
NEW QUESTION 22
A developer is notified the View Email As Web Page (VAWP) link, when clicked, displays the message, The system is temporarily unavailable. We apologize for any inconvenience. Please try again later.
What could be a possible cause for the error
- A. The data in the data extensions used at the time of send was overwritten.
- B. The sender profile used at the time of send was overwritten.
- C. The email used at the time of send was deleted, updated, or moved.
- D. The data extension used at the time of send was moved to another folder.
Answer: A
NEW QUESTION 23
Certification Aid wants to implement a custom profile center using SOAP API. Which SOAP API methods are relevant to achieve this? Choose 2.
- A. Extract
- B. Configure
- C. Update
- D. Describe
Answer: C,D
NEW QUESTION 24
When do synchronous REST API calls to Marketing Cloud time out? Choose 2.
- A. 120 seconds for non-tracking operations.
- B. 240 seconds for tracking and data retrieve operations.
- C. 240 seconds for non-tracking operations.
- D. 300 seconds for tracking and data retrieve operations.
Answer: A,D
NEW QUESTION 25
Certification Aid wants to import an encrypted CSV file from the Marketing Cloud Enhanced FTP server. Which two File Transfer activities are needed to achieve this? Choose 2.
- A. To move the import file from the Enhanced FTP server to the Safehouse
- B. To decrypt the import file on the Safehouse.
- C. To move the import file from the Safehouse to Marketing Cloud.
- D. To decrypt the import file on the Enhanced FTP server.
Answer: B,C
NEW QUESTION 26
A developer identified a use case where a triggered send of an email is needed. The developer already successfully set up authentication with a Client ID and Client Secret has used them in several REST calls. When the REST call is made, a "401 Unauthorized" error is returned. What is the first thing the developer should check?
- A. The send permissions have been granted for the Client ID and Client Secret within Installed Packages.
- B. The automation permissions have been granted for the Client ID and Client Secret within Installed Packages.
- C. The email interaction has been started
- D. The email interaction has been published.
Answer: A
NEW QUESTION 27
Where can the SSJS Core library be used? Choose 2.
- A. SMS messages
- B. Email messages
- C. Landing pages
- D. Marketing Cloud apps
Answer: C,D
NEW QUESTION 28
A sendable data extension with a text field named 'Balance'contains the value S6.96 for a particular record.
The following AMPscript statement is included in an email:
IF (Balance > 6.00) THEN
SET @Result = 'Balance is more than $6.00
ENDIF
Why would this IF statement yield unintended results?
- A. Double quotes should be used instead of single quotes.
- B. The operandsare not the same data type.
- C. Balance is a protected keyword.
- D. The comparison should use the < operator.
Answer: B
NEW QUESTION 29
A developer is creating a custom preference center and wants to log unsubscribe events from the CloudPage. Which set of parameters should be captured and provided to the LongUnsubEvent Execute Call to ensure accurate unsubscribe information?
- A. SubscriberID and BatchID
- B. SubscriberKey and BatchID
- C. EmailAddress and JobID
- D. SubscriberKey and JobID
Answer: D
NEW QUESTION 30
A developer wants to retrieve daily JSON data from a customer's API and write it to a data extension for consumption in Marketing Cloud at a later time.
What set of Server-Side JavaScript activities should the developer use?
- A. Platform.Function.InvokeRetrievef); Platform.Function.Stringify(); Platform.Function.UpsertDE();
- B. Platform.Function.HTTPGe(); Platform.Function.Stringify(); Platform.Response.Write();
- C. Platform.Function.InvokeRetrieve(); Platform.Function.ParseJSON(); Platform.Function.UpsertData();
- D. Platform.Function.HTTPGet(); Platform.Function.ParseJSON(); Platform.Function.UpsertData();
Answer: A
NEW QUESTION 31
How many month of data can a developer query from the tracking data views (_Sent, _Open, _Click)?
- A. Six Months
- B. There is no limit
- C. One Month
- D. 12 Months
Answer: A
NEW QUESTION 32
Which of the following statements are correct concerning Contacts and Subscribers? Choose 2.
- A. A Contact is subscribed to a specific channel.
- B. A Contact is subscribed to any channel.
- C. Each Subscriber is also a Contact.
- D. Each Contact is also a Subscriber.
Answer: B,C
NEW QUESTION 33
A developer wants to create an AMPscript FOR loop that populates HTML table rows based on the number of rows and data in a target DE. Where should the developer place the FOR keyword to begin the loop?
- A. Before the <tr> tag
- B. Before the <table> tag
- C. Before the <tbody> tag
- D. Before the <td> tag
Answer: A
NEW QUESTION 34
A developer identified duplicate contacts and wants to delete roughly 10 million subscribers using Contact Delete. How could the process be expedited?
- A. Change the Suppression value to a larger value
- B. Stop the current delete process and delete smaller groups
- C. Delete any unnecessary Sendable Data Extensions
- D. Manually delete subscribers in All Contacts
Answer: C
NEW QUESTION 35
A data extension contains two fields which are being populated by a query activity. A third field has recently been added to the data extension.
Which SELECT statement is optimal for returning all of the columns in the data extension?
- A. SELECT*
- B. SELECT *, field1, field2, field3
- C. SELECT 22SE, field2, field3
- D. SELECT field*
Answer: C
NEW QUESTION 36
Certification Aid created following AMPscript code: %%[ SET @var1 = 10 SET @var2 = 20 SET @var3 =
30 ]%% How can the three variables be summed up to evaluate to 60? Choose 1.
- A. SET @total = Sum(@var1, @var2, @var3)
- B. SET @total = Add(@var1, Add(@var2, @var3))
- C. SET @total = @var1 + @var2 + @var3
- D. SET @total = Add(@var1, @var2, @var3)
Answer: B
NEW QUESTION 37
A developer wants to build an email that dynamically populates the physical address of a company's locations using the variable address. The deployment goes to millions of subscribers and the developer wants the fastestpossible performance.
Which AMPscript solution should be recommended?
- A. %% [ SET @address - field(Row(LookupRows("Building_Locations", "Address","Id"), 1),"Address")
]%% - B. %%; SET @address = LookupRows(Building_Locations", "Address", "Id") ]%%
- C. %: SET @address = Lookup(''Building_locations'', Address'', ''id''@id) ] %%
- D. %%[ SET @address = field(Lookcup("Building_Locations"/ "Address", "Id",@Id), "Address") ]%%
Answer: D
NEW QUESTION 38
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