Facebook Certified Community Manager Sample Questions:

1. A local museum is opening a new exhibition. The museum director asks the community manager to use social media to generate excitement for the new exhibition. The community manager runs an organic campaign on Facebook through a mix of influencer posts, visitor testimonials and press quotes.
Which approach should the community manager use to measure how well received the exhibition was?

A) Measure the engagement rate on the influencers' posts
B) Analyze the reach of exhibition-related posts through Ads Manager
C) Determine the sentiment by scanning positive and negative comments
D) Record the total number of campaign comments through native insights

2. A personal trainer wants to grow their online presence. To generate more leads, they create a Facebook Page, a Facebook group and an Instagram profile.
However, the trainer struggles to manage this social media marketing, because of the time required to create content and promote each platform. The results are simply not worth the investment of time. The Instagram profile generates the most reach, while the Facebook group gets the most engagement. The trainer contacts a community manager for help to determine which of the platforms to focus on.
Which critical piece of information does the community manager need to make this decision?

A) How much engagement each platform gets
B) How many current clients found the trainer on each platform
C) How much the trainer enjoys using each platform
D) How much time the trainer spends on each platform

3. A community manager of a tech startup wants to develop new customer acquisition channels. The startup has a Facebook Page and an Instagram account with a combined reach of 80,000.
The chief marketing officer of the startup directs the community manager to research how to launch a podcast. The startup has not previously used podcasts.
Which first step should the community manager take?

A) Analyze the best-performing content across the current social media presence for potential reuse in the podcast.
B) Research all existing podcasts in the industry and find content that has not been produced previously
C) Research and purchase the appropriate tech equipment to record podcasts, and submit expenses to their manager.
D) Launch the podcast at the earliest possible time, and promote it exclusively on the Facebook Page.

4. A well-known women's fashion brand has a significant online presence and a strong customer base in the 50-65 age group. To attract a younger demographic, the company contracts with a famous designer to launch a new line, which launches in one month.
Which two actions should the community manager take to increase brand awareness? (Choose 2)

A) Invite fashion influencers to promote the new line during a live launch.
B) Comment on competitor posts so that their community learns about the new line.
C) Start new social media accounts to target the new demographic.
D) Ask community members to create a post and tag several friends.
E) Run targeted ads across all the platforms that the brand uses.

5. A parenting support group of deeply connected people has started growing quickly. The leadership team receives several reports that the group is now too big and discussions frequently stray from the intended topic. To continue to develop the tight bonds the community previously cultivated and to address the concerns of long-standing members, the community manager needs to create new groups that focus on specific topics.
In which two ways can the community manager establish these topically focused groups? (Choose 2)

A) Analyze the most popular posts for the last six months and create groups based on those post topics
B) Join similar groups to see what they are discussing and create groups related to those topic
C) Create a poll to ask members what interests them and what they want these new groups to focus on
D) Launch a few groups, announce them in the current one and begin to create content for those new groups

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