SAP Certified Technology Associate - SAP Marketing Cloud (2002) Implementation (C_C4H260_01) Free Practice Test

Question 1

Your customer has requirements that can be fulfilled by creating custom fields in SAP Marketing Cloud. These fields will also receive data from an external application through SOAP services. Which business contexts support such an enhancement? Note: There are 3 correct answers to this question.

A. Marketing: Interaction

B. Marketing: Interaction Product

C. Marketing: Contact

D. Marketing: Product Category

E. Marketing: Corporate Account

Correct Answer: A,C,D

Question 2

What are the main objects that make up the data model of SAP Marketing Cloud?

A. Segmentation Models, Profile, Interactions

B. Item of interest, interactions, Products and product category

C. interactions, interactions contacts, Item of interest

D. interactions, interactions contacts, Products and product category

Correct Answer: D

Question 3

What application lets you create target groups based on selected attribute values?

A. Score Builder

B. Segmentation Configuration

C. Segmentation Modeling

D. Predictive Studio

Correct Answer: C

Question 4

Which integration scenarios are supported when you set up integration between SAP Marketing Cloud and SAP Cloud for Customer as a standard offering?

A. Tickets

B. Call qualification

C. Sales orders

D. Activities for sales

E. Marketing lead management

Correct Answer: B,D,E

Question 5

You want to load your contacts from SAP CRM, SAP Commerce, and Facebook into SAP Marketing Cloud. Based on the assumptions below, what would be your setup?. On Facebook, a customer can have multiple profiles.SAP CRM is the most trustworthy source of information.

A. SAP CRM Priority = 10, one per contact = NoSAP Commerce Priority = 25, one per contact = YesFacebook Priority = 45, one per contact = No

B. SAP CRM Priority = 45, one per contact = YesSAP Commerce Priority = 25, one per contact = YesFacebook Priority = 10, one per contact = No

C. SAP CRM Priority = 45, one per contact = NoSAP Commerce Priority = 25, one per contact = YesFacebook Priority = 10, one per contact = No

D. SAP CRM Priority = 10, one per contact = YesSAP Commerce Priority = 25, one per contact = YesFacebook Priority = 45, one per contact = Yes

Correct Answer: A

Question 6

In SAP Marketing Cloud, you can leverage custom fields to create your own scores and display them on the profile. Which business contexts can you choose in custom field creation so that you can use them for your score? Note: There are 2 correct answers to this question.

A. Marketing: Contact and Corporate Account

B. Marketing: Contact

C. Marketing: Interactions

D. Marketing: Corporate Account

Correct Answer: A,C

Question 7

What reporting options are available as part of analytics within SAP Marketing Cloud? Note: There are 2 correct answers to this question.

A. Operational reports

B. Consumer reports

C. System reports

D. Analytics Stories

Correct Answer: A,D

Question 8

Which types of campaign and target group cannot be associated? Note: There are 2 correct answers to this question.

A. A trigger-based campaign cannot be associated with a live target group.

B. A multi-channel campaign cannot be associated with a dynamic target group.

C. A trigger-based campaign cannot be associated with a static target group

D. A trigger-based campaign cannot be associated with a dynamic target group. (Correcto)

Correct Answer: C,D

Question 9

Your customer has added new interests directly in the production environment that were not configured in the test environment. What other applications can be configured directly in the production environment? Note: There are 2 correct answers to this question.

A. Marketing Application Jobs

B. Manage your Solution

C. Marketing Extensibility

D. Map Free Texts

Correct Answer: D

Question 10

How does SAP Marketing Cloud support services with long term agreements? Note: There are 2 correct answers to this question.

A. By triggering up-selling to higher valued product bundles

B. By running campaigns to prolong contracts

C. By allocating budget for marketing activities and plan budgets

D. By grouping marketing objects, such as programs and campaigns

Correct Answer: A,B

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SAP Certified Technology Associate - SAP Marketing Cloud (2002) Implementation (C_C4H260_01) Free Practice Test