SAP Certified Technology Associate - SAP Marketing Cloud (1902) Implementation (C-C4HMC92) Free Practice Test

Question 1

In Predictive Studio, uploading of the score values in the model fit can be done by

A. the Scores API only

B. a CSV file or the Scores API.

C. a CSV file only

Correct Answer: B

Question 2

Which of these are characteristics of a recommendation model? (3)

A. Each step of a recommendation model can have a maximum of one algorithm

B. Recommendation models can be assigned to recommendation scenarios

C. A recommendation model can be assigned to more than one model type

D. Recommendations are provided based on the algorithms used in the recommendation model

E. Algorithms consume data sources according to their configuration

Correct Answer: B,D,E

Question 3

For which of the following business requirements would you use the personalization feature? (Select 2)

A. A service manager wants to arrange his ticket queue with assigned to as the first column

B. A sales representative wants to modify the screen layout

C. A sales manager wants different screen layouts assigned to two different business roles

D. An administrator wants to change a standard field label to a new value

Correct Answer: A,B

Question 4

Your customer wants to use a set of attributes for segmentation. The attributes are available in an existing data source.
In what Segmentation Configuration App can you assign the existing data source?

A. Key Mapping of Segmentation Objects

B. Data Sources

C. Segmentation Objects and Attributes

D. Segmentation Profiles

Correct Answer: C

Question 5

What interaction contact type do you use when you map an individual customer in SAP Cloud for Customer to SAP Marketing Cloud?

A. Contact

B. Consumer

C. Business partner

D. Corporate account

Correct Answer: C

Question 6

For Consumer Buying Propensity, the business use case is to calculate how________new customers are to buy one of your products.

A. likely

B. unlikely

Correct Answer: A

Question 7

You need to assign one contact to multiple accounts. How do you create this contact in SAP Hybris Cloud for Customer?

A. You merge both accounts and create the contact record for that account

B. You create different contacts for each account

C. You create the contact for the first account and add the same contact to the second account

D. You create the contact master record only and add it to the account hierarchy

Correct Answer: C

Question 8

Your customer has a situation where some e-mail addresses are used by multiple consumers (for example, a family account).
What configuration in SAP Marketing Cloud do you have to perform to associate a single e-mail address with multiple family members?

A. Make the Contacts ID Origin for Email shareable

B. Enhance the Interaction Contact entity by using the Custom Field an Logic app

C. Implement the enhancement option "Revise Intreraction Data Before Import"

D. Create multiple Origin of Contact IDs with type Email

Correct Answer: A

Question 9

A company plans their budget for each brand by country, region, industry and media types. Assume that the relevant marketing areas, media types and custom dimensions have been created.
For this company, the manufacturing company is not relevant for the Bahamas.
What are some of the key steps to consider when you are creating the planning model for this company? (2)

A. Select the relevant standard and custom dimensions and select the option to use media types

B. Ensure that marketers are defined and their vaulues are maintained in the system

C. Define industries by country using the Dimension Relations app

D. Assign media types to the lowest level of the planning hierarchy

Correct Answer: A,C

Question 10

Why would you enable the persistence of the predictive model?

A. To indicate the quality of the model fit

B. To save results for a certain time

C. To save the score in profiles and use it in segmentation

D. To define more than one rule

Correct Answer: B

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SAP Certified Technology Associate - SAP Marketing Cloud (1902) Implementation (C-C4HMC92) Free Practice Test