SAP Certified Associate - Implementation Consultant - SAP Emarsys (C-C4H22-2411) Free Practice Test

Question 1

You want to create a segment of low spenders for a lifecycle program. Where can you see a visual breakdown of buyer status and create the segment?

A. Analytics > Customer Lifecycle

B. Contacts > Combined Segments

C. Management > Smart Insight Settings

D. Analytics > Revenue Analytics

Correct Answer: A

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Question 2

You are a consultant on an SAP S/4HANA Cloud greenfield project. As part of their clean core journey, the customer must analyze the current IT landscape to eliminate redundant systems and establish an efficient architectural design. Which of the following can you use to do the analysis?

A. SAP Solution Manager

B. Lean IX

C. SAP Best Practices

D. SAP Cloud ALM

Correct Answer: B

Explanation: Only visible for TestSimulate members. You can sign-up / login (it's free).

Question 3

Which of the following attributes can be used for Smart Insight filtering? Note: There are 3 correct answers to this question.

A. Email campaign name - You can filter contacts based on the campaign's name in Emarsys.

B. Attribution channel - You can filter by the channel responsible for the purchase (currently email, In- app, and Push campaigns).

C. Expired Coupon - You can filter for users whose coupon has expired.

D. Price amount - You can filter orders based on a price range for items purchased in those orders.

E. External ID - you can filter contacts by this ID if you use an external ID to identify your customers, products, or stores.

Correct Answer: A,B,D

Explanation: Only visible for TestSimulate members. You can sign-up / login (it's free).

Question 4

Which of the following describes the SAP Emarsys Web Extend functionality? Note: There are 2 correct answers to this question.

A. Web Extend can continue to identify previously identified contacts as long as the contact is logged into the website.

B. Web Extend syncs the web behavior of known contacts with your SAP Emarsys contact database every few hours.

C. Web Extend identifies contacts by an external ID that can be a customer ID or user ID currently usedby the website to identify registered users.

D. Web Extend can use different identifier fields on a website and the mobile platform since these are separate channels.

Correct Answer: B,C

Explanation: Only visible for TestSimulate members. You can sign-up / login (it's free).

Question 5

What do you use to personalize the First Name field with fallback text if the field is empty? Note: There are 2 correct answers to this question.

A. Emarsys Scripting Language

B. Manage optional content

C. Personalization token

D. Link Editor

Correct Answer: A,C

Explanation: Only visible for TestSimulate members. You can sign-up / login (it's free).

Question 6

Only 50% of the push messages in your test campaign are delivered. The error messages indicate issues with the Mobile Engage push token. Which of the following could be the cause? Note: There are 3 correct answers to this question.

A. Invalid personalization token

B. Outdated app version

C. Incorrect segment criteria

D. Outdated app certificate

E. Incorrect campaign criteria

Correct Answer: A,B,D

Explanation: Only visible for TestSimulate members. You can sign-up / login (it's free).

Question 7

You created a new lookalike audience for Facebook in Digital Ads and notice the size of your audience displayed is -1. How is this possible?

A. The network audience was created but there are not enough contacts.

B. The network is searching for matching profiles and has not yet finished.

C. Facebook does not provide audience size when multiple contact identifiers are used for contact matching.

D. The network audience was created but the transfer of the contacts failed.

Correct Answer: B

Explanation: Only visible for TestSimulate members. You can sign-up / login (it's free).

Question 8

You are implementing Web Channel and you are told to use all Web campaign types available. What are your choices? Note: There are 3 correct answers to this question.

A. Overlay: to have content appear above the normal website content

B. Embed: to replace a selected element on your website

C. Space: to insert blank elements on your website

D. Category: to insert a category-level recommendation

E. Ribbon: to display a ribbon at the top or bottom of the page

Correct Answer: A,B,E

Explanation: Only visible for TestSimulate members. You can sign-up / login (it's free).

Question 9

Which of the following statements describes how the Email Campaign Update functionality works? Note:
There are 3 correct answers to this question.

A. A network connection during a campaign update can result in a failed save attempt.

B. A modification to the campaign template will update all batch campaigns.

C. New elements in a template will be available for use in all campaigns once they have been distributed using campaign update.

D. Opening a campaign with a previous template version will prompt to update the campaign.

E. Changes made to a template can be reversed by performing a rollback to the previous version.

Correct Answer: A,C,D

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SAP Certified Associate - Implementation Consultant - SAP Emarsys (C-C4H22-2411) Free Practice Test