Salesforce Email Essentials (EEB101) Exam (EEB101) Free Practice Test

Question 1

Northern Train Outfitters wants to maintain enterprise-wide opt-outs for two segments of its subscribers: Education Events and Sales. Which feature would the company use?

A. Shared Data Extensions

B. Shared Portfolio Items

C. Shared Emails

D. Shared Publication Lists

Correct Answer: D

Question 2

Northern Trail Outfitters (NTO) is launching a monthly newsletter for its subscribers to opt in to. NTO needs to ensure CAN-SPAM compliance.
In which two ways can they avoid emails being blocked or marked as spam? Choose 2 answers

A. Include a physical mailing address of the company.

B. Use animated emojis in subject lines to draw the eye.

C. Use a clear "From" name that is easily recognized.

D. Include a "Contact Us" link in the footer.

Correct Answer: A,C

Question 3

What must be configured in a Marketing Cloud account to use the import wizard?

A. Data Loader

B. Enhanced FTP

C. Encrypted FTP

D. File Transfer

Correct Answer: B

Question 4

Northern Train Outfitters wants to make sure that a First Name and Last Name are always included when importing subscribers to a data extension. How can a marketer ensure that subscribers are imported with data in both of these fields?

A. Ensure the Nullable property is unchecked for the First Name and Last Name columns

B. Check the Nullable property for the First Name and Last Name columns

C. Set up a default value for the column

D. Make the First Name and Last name columns Primary Keys

Correct Answer: D

Question 5

A customer wants to automate nightly imports and also have the ability to manually import files via the Import Wizard.
What needs to be configured in the Marketing Cloud account?

A. Data Loader

B. Encrypted SFTP

C. File Transfer

D. Enhanced SFTP

Correct Answer: D

Question 6

A client leverages transactional messages to send ad-hoc order confirmations. Which type of message is most suitable in this situation?

A. Triggered Email

B. Guided Send

C. User Initiated Email

D. Test Send

Correct Answer: A

Question 7

A marketing associate wants to ensure that an email will be delivered to a subscribers' inbox. What tool can the associate use to scan the subject line and the body of the email message for words and phrases that would be flagged by spam filters?

A. Content detective

B. Email Validation

C. Link detective

D. Send Preview

Correct Answer: A

Question 8

Which statement regarding editing an email template is true? (Choose 2) *****

A. Changes to a template are automatically inherited in emails built from that template

B. A template does not automatically affect emails created from that template

C. Updating an email to reflect changes made in its template can be done in the email properties

D. Changes to a template cannot be made once it is saved in the application

Correct Answer: B,C

Question 9

When using a mobile-optimized template, what causes the mobile layout to display?

A. The specific device that is used to view the email

B. A subscriber attribute that dictates a mobile layout preference

C. The screen size of the device that is used to view the email

D. The email client detection tracking pixel

Correct Answer: D

Question 10

Northern Trail Outfitters uses HTML emails that have headers and footers coded into the email.
What tool can the marketer use to control default headers and footers on email sends?

A. AMPscript Lookups

B. Sender Profile

C. Dynamic Content

D. Delivery Profile

Correct Answer: D

Question 11

A marketer is completing a Send Preview based on a pre-deployment checklist. What task is validated during the Send Preview?

A. Ensure subscribers have not unsubscribed or are undeliverable.

B. Confirm that each content area specified in the dynamic content rules exists.

C. Ensure subscriber status at the time of send is Subscribed or Bounced.

D. Identify phrases like "click here" or "Free!" that could be marked as spam.

Correct Answer: B

Question 12

A marketer is about to introduce Content Builder to the entire Northern Trail Outfitters' marketing team.
Which three considerations should the marketing team keep in mind as they begin using Content Builder? Choose 3 answers

A. Create a folder structure prior to importing assets.

B. Import duplicate copies of content for different messages or groups.

C. Establish a naming convention optimized for search.

D. Focus on creating and importing content for one primary channel.

E. Review permissions and roles for users accessing Content Builder.

Correct Answer: A,C,E

Question 13

What are the ways that data can be imported into the marketing cloud? (Choose 3)

A. Import Wizard

B. API

C. Query Activity

D. Import Activity

Correct Answer: A,B,D

Question 14

When a customer sends to a data extension where are list level unsubscribers recorded? Chose 2

A. Publication List

B. None of the above

C. All subscribers List

D. Group List

Correct Answer: A,C

Question 15

What's the purpose of the Customized Shortcuts section under the Overview tab of the Email section in Exact Target?

A. Allows you to view past and pending emails.

B. Allows you to access you most frequent tasks quickly

C. Allows you to create custom actions for your marketing.

D. Allows you to create Email

Correct Answer: B

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Salesforce Email Essentials (EEB101) (EEB101) Free Practice Test