Salesforce Certified Pardot Consultant (Pardot-Consultant) Free Practice Test

Question 1

LenoxSoft is migrating prospects from an external email vendor Into Pardot. They have record of which prospects have hard bounced within the last 6 months.
What should they do after importing the bounced prospects into Pardot in order to maintain their data integrity, but still be able to track the prospects?

A. Add the prospects to a "Bounced Prospects" list for suppression.

B. Ensure the Do Not Email field on the prospects is selected.

C. Send the prospects an email to see if their email addresses are valid.

D. Delete the prospects so they can't be emailed through Pardot.

Correct Answer: B

Question 2

How are prospect that have started a wait step impacted when an entire engagement program is paused?

A. They will NOT continue to progress through the wait step and once the egagement program is resumed, they will start the wait step from the beginning.

B. They will NOT continue to progress through the wait step and
once the engagement program is resumed the wait step will start where it left off.

C. They will continue to progress through the wait step until they hit the end of it and once the engagement program resumed, if it has been beyond the length of the wait step logic, the prospect will immediately move on to the next step.

D. They will continue through the wait step until they hit the end of it and once the engagement program is resumed, the prospect will immediately move on to the next step even if the engagement program pause was shorter than the wait step.

Correct Answer: A

Question 3

LenoxSoft has been using Pardot and Salesforce for one year and have enabled Einstein Behavior Scoring.
What guidance should the system administrator give to the LenoxSoft sales team so they can gain context into why their prospects are being scored the way they are?

A. To access the B2B Marketing Analytics app so they can look through the campaigns that the prospects have engaged with over the last year.

B. To always book a follow up call with prospects and record notes from the call in the Pardot Notes field for future review.

C. To read the lead score rationales to gain additional context around positive or negative reasons a prospect is scored the way they are.

D. To read the behavior score rationales to gain additional context around positive or negative reasons a prospect is scored the way they are.

Correct Answer: C

Question 4

LenoxSoft wants to notify the US East region and the US West region of the companies visiting the LenoxSoft website each day, whether or not a person has ever been identified by an email address.
How should this be set up?

A. Configure Users > Send daily visitor activity emails by state

B. Configure Users > Send Salesforce Engage report emails by team

C. Configure Users > Send starred prospect activity alerts by owner

D. Configure Users > Send daily prospect activity emails by owner

Correct Answer: A

Question 5

What activities can be done in Pardot's engagement program? [Choose one answer]

A. Trigger, listen and check

B. Trigger, activity and check

C. Trigger, activity and rule

D. Trigger, action and rule

Correct Answer: D

Question 6

You want to assign prospects to a specific sales user when that prospect submits a form and is from region EMEA. What tool do you need to use? [Choose one answer]

A. Automation Rule

B. Completion Action

C. Segmentation Rule

D. Dynamic List

Correct Answer: A

Question 7

LenoxSoft finds that prospects are unsubscribing from emails, but they wants to make sure the prospects are intending to unsubscribe from all emails and it isn't a mistake.
What should be implemented?

A. Opting out a prospect is irreversible. A solution to confirm the opt out or opt prospects back in cannot be implemented.

B. Set up a Pardot template for the automated resubscribe feature to have an email sent to allow opted out prospects to opt back in.

C. Create a completion action to assign a task to the Assigned User to make a phone call to ensure the prospect intended to unsubscribe.

D. Opt prospects back in only if they have interacted with other marketing content and have a Pardot score greater than 10 using an automation rule.

Correct Answer: B

Question 8

LenoxSoft wants to foster a closer relationship between customers and their customer success team. Each customer account is owned by a LenoxSoft success team member, who should be the sender of all Pardot emails sent to any contacts at that account.
Which setting would make the Pardot email send from the appropriate success team member?

A. Set the sender of the email as the assigned owner.

B. Set the sender of the email as the account owner.

C. Set the sender of the email as a specific user.

D. Set the sender of the email as a custom CRM user.

Correct Answer: B

Question 9

LenoxSoft wanted to deduct a prospect's score by 100 points if they visited their careers page on the website, what would be the best recommendation to implement?

A. Automation rule

B. Custom redirect

C. Completion action

D. Page action

Correct Answer: D

Question 10

What is true about Pardot tracking? [Choose two answers]

A. Cookies will always expire after 10 years

B. Visitor filters can be added to Pardot to restrict tracking (clicks, visits, email notifications etc) from certain IP addresses

C. The code is generated from a Salesforce campaign

D. Visitors and prospects that have "do not track" settings enabled on their browser will not have their activities tracked while on your site.

Correct Answer: B,D

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Salesforce Certified Pardot Consultant (Pardot-Consultant) Free Practice Test