Salesforce Certified Marketing Cloud Engagement Foundations (MC-101) Free Practice Test

Question 1

DreamHouse Realty just finished an open house and has acquired prospective contact information via a physical signup sheet.
What is the best practice when this contact data is collected and entered?

A. Add collected contacts to a double opt-ln campaign.

B. Add collected contacts to customer database.

C. Add collected contacts to an onboarding journey.

Correct Answer: A

Explanation: Only visible for TestSimulate members. You can sign-up / login (it's free).

Question 2

Northern Trail Outfitters wants to add new records to a data extension while retaining existing records during an import process.
What should an associate use when importing data into a Marketing Cloud Engagement data extension?

A. Overwrite

B. Add only

C. Add and update

Correct Answer: C

Explanation: Only visible for TestSimulate members. You can sign-up / login (it's free).

Question 3

The marketing team at Cloud Kicks wants to ensure its landing page's branding is consistent with its site, including options to update profile information and unsubscribe from specific lists.
Which asset should the associate create for this experience?

A. Account-Level Footers

B. Dynamic Content

C. Custom Preference Center

Correct Answer: C

Explanation: Only visible for TestSimulate members. You can sign-up / login (it's free).

Question 4

A marketing associate at Northern Trail Outfitters needs to ensure that its emails to its U.S.-based customers are CAN-SPAM compliant.
Which CAN-SPAM requirement should the associate check for compliance?

A. Only email people who have double opted-in to receive communications.

B. Ensure the domain and subdomain of any email addresses match company's web domain.

C. Include the organization's physical mailing address in the email.

Correct Answer: C

Explanation: Only visible for TestSimulate members. You can sign-up / login (it's free).

Question 5

The marketing associate at Cloud Kicks is asked to compare goal attainment across three separate journeys at a glance in order to improve their marketing strategy.
Which feature should the associate use?

A. Journey History

B. Journey Health

C. Journey Dashboard

Correct Answer: C

Explanation: Only visible for TestSimulate members. You can sign-up / login (it's free).

Question 6

Sending unsolicited emails puts brands and companies at risk. Repeated offenses lead to complaints and Internet Service Providers (ISPs) blocking emails.
Which of the following is considered best practice regarding unsolicited emails?

A. Capture explicit consent from users.

B. Make sure that subject lines are ambiguous and general.

C. Ensure transactional message subject lines are promotional.

Correct Answer: A

Explanation: Only visible for TestSimulate members. You can sign-up / login (it's free).

Question 7

A marketing associate at Cloud Kicks has just activated their first journey. The second email in the journey contains a discount code and is scheduled to be sent the following morning. Due to an issue with the vendor, the codes will be unavailable for 2 days.
How should the associate proceed?

A. Stop the journey and restart it when codes are active.

B. Update the Wait Activity in the journey to the correct date.

C. Pause the journey and restart it when codes are active.

Correct Answer: C

Explanation: Only visible for TestSimulate members. You can sign-up / login (it's free).

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Salesforce Certified Marketing Cloud Engagement Foundations (MC-101) Free Practice Test