Salesforce Certified Marketing Cloud Consultant (Marketing-Cloud-Consultant) Free Practice Test

Question 1

A customer wants to limit the number of emails a subscriber receives to a maximum of one email every 14 days. After the 14-day period, the subscriber is eligible to receive the next message.
What should a consultant recommend to meet this criteria?

A. Query contacts from the Einstein Engagement Frequency data extension when creating the send.

B. Create a suppression list populated with the identified subscribers.

C. Create an exclusion data extension populated with the identified subscribers.

D. Import the identified subscribers into a list when creating the send.

Correct Answer: A

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Question 2

An analytics team wants to get hourly updates on email metrics (send, open, click) to provide timely next best actions to the sales team.
What method should the team use?

A. Tracking Extracts

B. Scheduled Reports

C. Data Views

D. Send Logs

Correct Answer: C

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Question 3

A customer is using Marketing Cloud Connect but not sending tracking back to Sales Cloud. They want to create a Task on Contact and Lead records for follow-up when someone has not opened five emails in a row.
Which activities could be used to fulfill this requirement?

A. API Event Entry, SQL Query Activity, Task Activity

B. Scheduled Automation, SQL Query Activity, Data Extension Entry, Task Activity

C. Scheduled Automation, Filter Activity, Data Extension Entry, Contact Activity

D. Salesforce Data Entry, SQL Query Activity, Task Activity

Correct Answer: D

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Question 4

Northern Trail Outfitters receives a nightly encrypted unsub file to their Marketing Cloud SFTP from a third- party email platform. These files are used to unsubscribe existing subscribers. They do not use Email Address as Subscriber Key.
What Automation Studio Activity sequence should be used to ensure the appropriate subscribers are unsubscribed from the All Subscriber List?

A. Import File > Query > Data Extract > File Transfer > Import File

B. File Transfer > Import File > Data Extract > File Transfer > Import File

C. Import File > Data Extract > File Transfer > Import File

D. File Transfer > Import File > Query > Data Extract > File Transfer > Import File

Correct Answer: B

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Question 5

A customer wants to send SMS messages as part of a Journey. They are concerned the messages will deploy when subscribers are asleep. If a subscriber qualifies to receive an SMS message as part of the journey between 1 a.m. and 6 a.m., the customer prefers the message to not be sent.
What solution should a consultant recommend to meet the criteria?

A. Run a SQL Query at 12:30 a.m. to create a suppression list.

B. Run an Import Definition at 12 a.m. to create a suppression list.

C. Create and enable a BLOCKOUT window in MobileConnect.

D. Create a Journey Goal to exit subscribers from the Journey.

Correct Answer: C

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Question 6

A customer's web developer team is creating a form that will leverage a Marketing Cloud REST API endpoint to upsert rows into a data extension.
How should the consultant create an installed package in Marketing Cloud to facilitate this functionality?

A. Create a separate installed package for each individual web form.

B. Enable the package for all business units in the Marketing Cloud account.

C. Ensure the package scope includes Read and Write permissions for data extensions.

D. Instruct the web team to store the client ID and secret in the client-side code.

Correct Answer: C

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Question 7

Northern Trail Outfitters has a contact count of nearly 10 million records. They have noticed slower processing times when sending using Journey Builder.
Which two actions could they take to optimize Journey performance? (Choose 2 answers)

A. Perform large-scale segmentation in Automation Studio before admitting contacts into Journey Builder.

B. Create a prefiltered, sendable copy of data extensions for each journey instead of using the same entry source.

C. Use Data Extension Entry Sources with Filters applied to perform segmentation activities for Journey Builder.

D. Include data for decision splits in Attribute Groups in Contact Builder, use contact data rather than journey data.

Correct Answer: A,D

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Question 8

A B2B customer has customized journeys they want to use for several key accounts they are trying to sell into.
How could Marketing Cloud Connect be used to initiate these sends when contacts for select accounts are created?

A. Salesforce Campaign Entry Source on the Lead Object

B. Salesforce Data Entry Source on the Account Object

C. Welcome Email Configuration on the Account Object

D. Salesforce Data Entry Source on the Contact Object

Correct Answer: D

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Question 9

Northern Trail Outfitters has recently configured MobileConnect and wants to perform single send-outs from within MobileConnect using data extensions that contain automatically refreshed segments.
Which two fields would need to be added to enable these data extensions for sending? (Choose 2 answers)

A. A field of Phone type containing the mobile number

B. A field of Text type containing the country code plus mobile number

C. A field of Locale type containing the locale code

D. A field of Locale type containing the country code

Correct Answer: A,B

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Question 10

Northern Trail Outfitters has integrated their Marketing Cloud account with their Salesforce sandbox.
In what order should the steps be performed to refresh the sandbox in their integrated account?

A. Refresh / Disconnect / Reconnect / Authenticate / Synchronize

B. Disconnect / Refresh / Reconnect / Authenticate / Synchronize

C. Disconnect / Refresh / Reconnect / Synchronize / Authenticate

D. Refresh / Disconnect / Reconnect / Synchronize / Authenticate

Correct Answer: B

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Question 11

Northern Trail Outfitters has determined they will initially deploy messaging to email and SMS channels, but also plan for social advertising. Customer data originates within their point-of-sale system which communicates to Marketing Cloud in real-time via API. They want to configure their customer data for long- term cleanliness and maintainability.
Which two best practices should be utilized? (Choose 2 answers)

A. Define the subscriber key as a unique value that does not relate to a specific channel.

B. When using an external database of record, utilize that system's identifier as the contact key.

C. Regularly merge duplicate contacts to keep tracking data accurately.

D. Configure Contact Builder to automatically generate a unique subscriber key.

Correct Answer: A,B

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Question 12

Northern Trail Outfitters wants to suppress their highly engaged email subscribers (multiple opens and clicks for a target campaign) from active display campaigns to reduce overall cost and eliminate unnecessary targeting to the user.
What should be recommended?

A. Einstein Engagement Scoring

B. Mobile Studio

C. Google Analytics 360

D. Advertising Studio

Correct Answer: D

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Salesforce Certified Marketing Cloud Consultant (Marketing-Cloud-Consultant) Free Practice Test