Salesforce Certified Marketing Cloud Account Engagement Consultant (Marketing-Cloud-Account-Engagement-Consultant) Free Practice Test

Question 1

LenoxSoft wants to notify the US East region and the US West region of the companies visiting the LenoxSoft website each day, whether or not a person has ever been identified by an email address.
How should this be set up?

A. Configure Users > Send daily visitor activity emails by state

B. Configure Users > Send Salesforce Engage report emails by team

C. Configure Users > Send starred prospect activity alerts by owner

D. Configure Users > Send daily prospect activity emails by owner

Correct Answer: A

Question 2

Lenoxsofts licensing software is based on annual contract renewals. The marketing department is struggling to send reminders to customers, and the sales department has no insight into what reminders marketing is sending. Lenoxsoft uses the custom field " Contract " which contains the value " Renewed " for prospects who have already renewed or is blank is they have yet to renew. Lenoxsoft wishes to set up an Engagement program that does the following: - Automatically adds/removes Prospects to the Renewal Engagement program based on their renewal status - Sends a series of reminders to Prospects who have NOT yet renewed - Gives sales continuous insight into prospect engagement with the program. Based on the requirements outlined, which of the following is the best process for Lenoxsoft to set up?

A. Build a segmentation rule with the criteria of :: Prospect Custom Field :: Contract:: is :: Renewed and an action of " Add to list " and an action of " Notify assigned user. "

B. Build a segmentation rule with the criteria of :: Prospect Custom Field :: Contract:: is :: Renewed and an action of " Add to list " and an action of " Notify assigned user. "

C. Build an automation rule with the criteria of :: Prospect Custom Field:: contract:: is:: blank. Add an action of " Add to List " and an action of " Notify assigned user. "

D. Build a dynamic list with the criteria of:: Prospect Custom Field :: Contract:: is:: blank. Associate the list to the Renewal Engagement program and add an action of " Notify assigned user " at intervals.

Correct Answer: D

Question 3

LenoxSoft has a grading profile for business units in both United States and Canada. Both profiles contain options for the industry field and several prospects with the grade of " A " . What do we know about LenofSoft current grading strategy?

A. LenoxSoft uses an automation rule to match the criteria US or canada to make a grading impact.

B. LenoxSoft must add prospect to a dynamic list

C. LenoxSoft added location based criteria

D. LenoxSoft uses location based scoring categories .

Correct Answer: A

Question 4

LenoxSoft asks their Marketing Cloud Account Engagement administrator to assist in routing all qualified leads so leads can be reviewed first, then assigned to individual sales reps. Their marketing team uses a combination of criteria to qualify leads before they become qualified.
What should be configured to assign qualified leads as requested?

A. Create an automation rule to assign to a group when the qualification criteria is met.

B. Create an automation rule to assign to a lead queue when the qualification criteria is met.

C. Create a completion action to assign to a group when the prospect reaches a score of 100.

D. Create a completion action to assign to a lead queue when a high-value form is submitted.

Correct Answer: A

Question 5

LenoxSoft uses Salesforce Campaigns and wants to make sure their reports reflect engagement driven by Marketing Cloud Account Engagement marketing efforts as well as Salesforce driven activity on the campaign.
Which features should they enable and utilize?

A. Connected Campaigns and Campaign Influence

B. Connected Campaigns and Engagement Studio

C. Salesforce User Sync and Campaign Influence

D. Campaign Influence and Marketing Data Sharing

Correct Answer: A

Question 6

LenoxSoft wants to test all elements of their email, including variable tags, link clicks, and how the email looks on all email. Which testing strategy should you recommend to the all the elements?

A. Use multivariate test & Review email preview

B. Use individual email test

C. Use rendering test and send to Test List

D. Use A/B test

Correct Answer: C

Question 7

LenoxSoft wants to view only opportunities within a certain fiscal year on the Pipeline Dashboard using B2B Marketing Analytics.
How could this be accomplished?

A. Create a custom dataset using only data from the fiscal year.

B. Develop a new lens that includes only data from the fiscal year.

C. Use the ' fiscal year ' filter on the Pipeline Dashboard.

D. Apply the " tag " filter on the Pipeline Dashboard using the fiscal year.

Correct Answer: D

Question 8

How long can it take for Custom Object in Marketing Cloud Account Engagement to sync with Salesforce

A. 1 hour

B. 10 minutes

C. 2 minutes, because that ' s the frequency of Marketing Cloud Account Engagement looking for changes in Salesforce

D. 4 hours

Correct Answer: D

Question 9

Select three available Marketing Cloud Account Engagement Editions

A. Marketing Cloud Account Engagement Advanced

B. Marketing Cloud Account Engagement Ultimate

C. Marketing Cloud Account Engagement Standard

D. Marketing Cloud Account Engagement Growth

E. Marketing Cloud Account Engagement Plus

F. Marketing Cloud Account Engagement Professional

Correct Answer: A,D,E

Question 10

The LenoxSoft marketing manager wants to report to the CEO each month the number of new leads generated and what types of assets are generating those new leads. Identify the Marketing Cloud Account Engagement reports and associated KPIs that would provide these metrics. Choose 2 answers:

A. Form Report: Conversions

B. Form Report: Impressions

C. Lifecycle Report: New Prospects Created

D. Form Report: Submissions

Correct Answer: A,C

Question 11

The marketing team you consult with wants to assign prospects to a sales user when the prospects meets at least one of the following criteria: * Successfully complete a " Request a Quote " form, OR * Has a score above 175 and a grade above B+ Which assignment model will best achieve their goals?

A. Automation rule match All

B. Automation rule match Any

C. Completion Action

D. Page Action

Correct Answer: B

Question 12

LenoxSoft asks yOu about whether filtered prospects will be affected if they are registering for an event using your WebEx connector. What advice do you give them? You simply remind them that since registering for an event is a completion action it will always run when a form is filled out.

A. Filtered prospects will not be registered for a webinar through a Marketing Cloud Account Engagement form, but you can still register your

B. That may happen occasionally, but they shouldn ' t worry too much since most filtered prospects are usually staff members.

C. Filtered prospects for the webinar either by removing the filter or having the filtered prospects register through the WebEx registration form itself.

D. Filtered prospects will not be registered for a webinar through a Marketing Cloud Account Engagement form since " Register for a webinar " completion action and Marketing Cloud Account Engagement prospects who are filtered do not have completion actions applied to them.

Correct Answer: C

Question 13

Select available Webinar Connectors

A. ReadyTalk

B. ClickMeeting

C. Webex

D. GoToWebinar

E. Demio

F. WebinarJam

Correct Answer: A,C,D

Question 14

LenoxSoft ' s Marketing Cloud Account Engagement administrator cannot see an email template that was created and marked for use for Engagement Programs while building a " send email " action in a nurture program.
What would explain this experience?

A. The administrator has not selected a sender for the Email Template.

B. The administrator does not have folder permissions to the email template folder.

C. The administrator does not have folder permissions to the Engagement Program.

D. The administrator has not published the Email Template from a draft.

Correct Answer: D

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Salesforce Certified Marketing Cloud Account Engagement Consultant (Marketing-Cloud-Account-Engagement-Consultant) Free Practice Test