Professional Diploma in Digital Marketing (PDDM) Free Practice Test

Question 1

HOTSPOT
Where would you click next in the screen shown in order to link your Google AdWords account to your Google Analytics account?

Correct Answer:

Question 2

Emergent digital technologies have been characterized as disruptive. What does this mean? Choose the correct explanation of the following:
Exhibit:

A. Share of power between consumers only

B. Strengthening of power for the business

C. Shift in power to the consumer

D. Share of power between consumer and business

Correct Answer: C

Question 3

What is a newsfeed story within Facebook that advertisers can pay to have featured more prominently called? Choose one of the following:

A. A sponsored story

B. A newsfeed story

C. An advertisement

D. An endorsement story

Correct Answer: A

Question 4

View the illustration shown and identify the ad format indicated with the green arrow. Choose one of the following:
Exhibit:

A. Skyscraper

B. Infographic

C. Leaderboard

D. Button Ad

Correct Answer: C

Question 5

You have heard about the term frequency cap. What does it mean? Choose one of the following:

A. A limit is applied to the number of times an ad is displayed.

B. A limit is applied to the charges a company incurs for displaying the ad.

C. A limit is applied to the geographic display of the ad.

D. A limit is applied to the websites on which an ad can be displayed.

Correct Answer: A

Question 6

What do Keyword Research Tools provide information about? Choose one of the following:

A. Social sharing

B. Conversions

C. Website traffic

D. Search queries

Correct Answer: D

Question 7

Digital marketing channels often __________ consumers from schedules and constraints associated with standard broadcasting channels. Fill in the blank to complete the sentence by choosing one of the following:
Exhibit:

A. Constrain

B. Separate

C. Liberate

D. Exclude

Correct Answer: C

Question 8

A _____ can store information about which web pages a user visited in the past, and is maintained in the user's browser. Choose one of the following to complete the sentence.

A. cookie

B. spider

C. java

D. robot

Correct Answer: A

Question 9

There are tools available to help you research ad publishers. Choose the Google ad publishing tool from the list below. Choose one of the following:

A. Google Analytics

B. Google AdWords Keyword Planner

C. Google Display Planner

D. Double Click Campaign Planner

Correct Answer: C

Question 10

What is the general description for advertising that incorporates graphically rich media, and which is presented in consistent size formats online known as? Choose one of the following:
Exhibit:

A. Display advertising

B. Email advertising

C. Social media advertising

D. Web advertising

Correct Answer: A

Question 11

Which of the following will help with delivery rates across various email clients? Choose one of the following:
Exhibit:

A. Email Client Display Testing

B. SPAM Testing

C. Software Testing

D. Unsubscribe Rate

Correct Answer: A

Question 12

Google decides the ranking for your website based predominantly on which one of the following?

A. Number of visitors to your website

B. Number and quality of websites that link to your website

C. Quality of the copy in ad campaigns

D. Quality of keywords that feature on each page

Correct Answer: B

Question 13

One of the primary digital marketing channels is digital display advertising. Which advertising format is part of this? Choose one of the following:

A. QR Codes

B. Banner Ads

C. Facebook Ads

D. Twitter Sponsored Stories

Correct Answer: B

Question 14

You are considering the tone and style to adopt for the upcoming email marketing
campaign. Choose the term below associated with segmentation, which refers to the social background and age profile of the target audience:

A. Relationship

B. Demographic

C. Psychographic

D. Geographic

Correct Answer: B

Question 15

What does the term 'frequency' refer to in email marketing? Choose one of the following:

A. Regularity of email communications

B. Popularity of email communications

C. Number of email communications

D. Volume of email communications

Correct Answer: A

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DMI Professional Diploma in Digital Marketing (PDDM) Free Practice Test